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Joel Arzeta

@joelarzeta

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B2B Account Executive in construction and real estate, rebuilding lead pipelines and closing key accounts.

Mexico

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As an Independent Business Consultant & Sales Executive, I lead commercial strategy for a luxury villa development in Acapulco Diamante and sell to buyers in Mexico City, Monterrey, and the U.S.

For AZV Materiales, I prospect, quote, negotiate, and close key-account sales with contractors and developers in Guerrero. I also rebuilt a developer's lead pipeline by redesigning WhatsApp qualification and reactivating ~281 dormant contacts.

At Banco Nacional de México (Citibanamex), I placed MXN 50M+ in business financing, grew my assigned portfolio 60%+, and achieved the #1 SME credit placement in Guerrero. I also led and coached a commercial team for 3+ years.

Across my work in Mexico, I sell through the full B2B cycle, from outbound prospecting and discovery to proposals, negotiation, and close. I work with business owners and decision-makers across construction, real estate, and SMEs, using remote sales tools including Zoom and WhatsApp Business.

Experience

Work history, roles, and key accomplishments

Current

Independent Business Consultant & Sales Executive

Current

Self Employed

Jan 2021 - Present (5 years 9 months)

Provided commercial strategy and B2B sales for real estate, construction, and SME clients, including key account sales for a construction materials supplier and luxury villa development. Rebuilt a developer's lead pipeline and structured credit processes, cutting processing times by up to 40%.

B2B Sales Key Account Management Pipeline Management CRM WhatsApp Business Meta Ads Manager Google Ads Negotiation Consultative Selling Credit Structuring

SME Business Executive

Banca Afirme

Jun 2017 - Jan 2021 (3 years 7 months)

Owned new client acquisition and growth of an SME and corporate portfolio, prioritizing pipeline by commercial KPIs to hit credit and working-capital placement goals. Ran discovery and feasibility with business owners, designing tailored financing solutions and negotiating terms.

SME Banking Credit Analysis Portfolio Management Pipeline Management Negotiation Client Acquisition

SME Business Executive

Banco Nacional de México (Citibanamex)

Apr 2010 - Aug 2016 (6 years 4 months)

Placed MXN 50M+ in business financing and grew the assigned portfolio 60%+, achieving #1 SME credit placement in Guerrero. Led and coached a commercial team for 3+ years, selling to multiple stakeholders per deal.

SME Banking Credit Placement Portfolio Management Team Leadership Coaching Multi Stakeholder Sales