Joel Anthony

Assessed the Data Cloud-based Marketing Cloud Next platform in the Salesforce sandbox and drafted the solution approach for segments, campaigns, email, and forms. Mapped 140+ requirements for a HubSpot-to-Salesforce Marketing Cloud Next migration.

Maintained 7 active SFMC automations without disruption through a platform transition and phased decommissioning after a bank acquisition. Built audience segmentation data sets in FIS Horizon and engagement reporting in HubSpot.

Built an automated CD renewal journey that increased renewal conversions by 15% and reduced segmentation time by ~30% through rules-based automation. Developed triggered journeys, SQL segmentation, and personalized email templates using AMPscript.

Integrated and managed large datasets from Oracle and Redshift in HCL Unica and Cheetah Digital to build targeted email marketing segments. Built a 7-day booking abandonment workflow that boosted booking recovery by 8–12%.

Validated SQL Server jobs and executed DataStage ETL sequences to load data into the Cognos reporting environment. Executed table migrations, purges, and data loads in Netezza to support performance tracking.

Master of Science in Information Technology from Hood College, completed in August 2017.

Bachelor of Arts in New Media and Communication from Shepherd University, completed in August 2014.