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Disha Gopalakrishna Rao

@dishagopalakrishnara

I build compliant, personalized Salesforce Marketing Cloud journeys that increase engagement and streamline campaign delivery.

India

Message

I've delivered Salesforce Marketing Cloud campaigns for Zoox, Elanco, Adidas, Boston Scientific, and GSK, building personalized email, mobile, and multi-channel customer experiences across automotive, pharmaceutical, retail, and healthcare organizations.

At Zoox, I automated targeted customer journeys, supported Friends & Family waitlist onboarding, configured Data Cloud streams, and helped increase customer engagement by 40%. I also built KPI-driven dashboards, consent lifecycles, preference centers, and testing processes that supported compliant, zero-defect launches.

I've led technical delivery and translated marketing requirements into SFMC solutions using Email Studio, Journey Builder, Automation Studio, Mobile Studio, Web Studio, SQL, and AMPScript. I bring hands-on campaign execution together with Agile leadership, stakeholder management, UAT, analytics, and rigorous GDPR and CAN-SPAM governance.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Marketing Cloud Specialist

Current

TanuInfotech Inc

Apr 2025 - Present (1 year 5 months)

Designed and executed personalized, data-driven campaigns for Zoox, an Amazon subsidiary, enhancing customer engagement and digital outreach efficiency. Automated multi-channel communication flows and maintained regulatory compliance.

Salesforce Marketing Cloud Salesforce Journey Builder Email Studio Automation Studio Mobile Studio Web Studio Data Extensions Einstein Analytics SQL AmpScript GDPR CAN SPAM OneTrust UAT A B Testing KPI Dashboards

Technical Lead/Business Analyst

Indegene

Nov 2023 - Aug 2024 (9 months)

Led technical execution and management of large-scale Salesforce Marketing Cloud campaigns for Elanco, ensuring compliance and automation. Translated marketing requirements into technical solutions and drove Agile delivery.

Salesforce Marketing Cloud Salesforce Journey Builder Automation Studio SQL DESelect Einstein Analytics A B Testing Agile Sprint Planning Stakeholder Management GDPR CAN SPAM

Salesforce Module Lead / Specialist

LTIMindtree

Dec 2021 - Nov 2023 (1 year 11 months)

Led design and execution of Salesforce Marketing Cloud campaigns for Adidas, including membership communications and localized marketing. Built responsive templates and automated workflows to improve efficiency.

Salesforce Marketing Cloud Email Studio Salesforce Journey Builder Mobile Studio AmpScript SQL Litmus Agile Sprint Planning RTL Layouts

Salesforce Marketing Cloud Developer/Business Analyst

Accenture

Oct 2017 - Nov 2021 (4 years 1 month)

Supported email marketing for Boston Scientific through development, automation, and data integration. Built personalized campaigns and ensured compliance with healthcare regulations.

Salesforce Marketing Cloud Automation Studio Email Studio Salesforce Journey Builder AmpScript SQL Marketing Cloud Connect A B Testing Einstein Analytics Web Studio Zoom InEvent

Salesforce Support Analyst

Accenture

Oct 2017 - Nov 2021 (4 years 1 month)

Managed Salesforce platform stability and resolved production issues for GlaxoSmithKline. Configured Service Cloud and Sales Cloud, ensuring compliance and data integrity.