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Vamshi Akuthota

@vamshiakuthota

Salesforce Data Cloud Architect at USAA, architecting Customer 360 and real-time member data solutions.

At USAA, I architect Salesforce Data Cloud and Marketing Cloud Engagement solutions, including Customer 360 and Identity Resolution, to unify member data across digital channels.

I designed data streams, data spaces, and unified individual profiles, and developed insights and data actions for real-time audience qualification and personalization.

At Quest Diagnostics, I developed customer journey orchestration and Data Cloud integrations for healthcare platforms, supporting patient engagement and transactional communications.

Earlier, at Charles Schwab, I developed Marketing Cloud and Sales Cloud solutions for financial services programs. I also built reusable personalization frameworks and automated campaign workflows.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Data Cloud Architect

Current

USAA

Feb 2026 - Present (9 months)

Architected Salesforce Data Cloud, Marketing Cloud Engagement, Customer 360, Identity Resolution, Data Spaces, Data Streams, and Calculated Insights solutions. Designed and implemented data ingestion, identity resolution, and activation strategies for enterprise customer data management.

Salesforce Data Cloud

Marketing Cloud Engagement

Customer 360 Platform

Identity Resolution

Data Spaces

Data Streaming

Data Model Objects

Data Lake Objects

Calculated Insights

Streaming Insights

Data Actions

REST APIs MuleSoft OAuth JSON ETL Einstein AI Agentforce

Predictive Segmentation

GDPR CCPA

Salesforce Marketing & Data Cloud Developer

Quest Diagnostics

Nov 2024 - Feb 2026 (1 year 3 months)

Architected and implemented enterprise Salesforce Marketing Cloud Engagement and Data Cloud solutions for unified customer experiences and real-time personalization. Developed end-to-end journey orchestration, advanced segmentation, and integration pipelines using REST/SOAP APIs and middleware.

Salesforce Marketing Cloud Salesforce Data Cloud Salesforce Journey Builder Automation Studio

Contact Builder

Content Builder

CloudPages

AmpScript

SSJS

SQL REST APIs SOAP APIs OAuth JSON SFTP MuleSoft Einstein AI

Einstein (Engagement Scoring and Send Time Optimization)

Einstein Scoring

A B Testing GDPR CCPA

CAN SPAM

Salesforce Marketing Cloud Developer

Charles Schwab

Jan 2021 - Jul 2024 (3 years 6 months)

Developed scalable Salesforce Marketing Cloud and Sales Cloud solutions supporting enterprise CRM initiatives, customer acquisition, and lead nurturing. Built reusable AMPscript, SSJS, and SQL frameworks and engineered automated ETL and campaign orchestration processes.

Salesforce Marketing Cloud Sales Cloud AmpScript

SSJS

SQL

Contact Builder

Data Extensions Automation Studio

Script Activities

Import Activities

File Transfer Activities