At DSI Systems, I led channel execution across 14 distributor offices and 161 locations in Minnesota, Wisconsin, Iowa, and South Dakota. I grew annual retail net adds from 5,000 to 12,800+, recovered more than $3.1M in annualized commissions, and maintained 100% retention on a paid platform despite a free carrier alternative.
I build the operating systems partners need to scale: a training curriculum that cut onboarding time by 50%, fraud analysis and address-lock controls that took a fraud pattern near zero, and an automated SMS escalation workflow that reduced headquarters escalations by 82%. I also co-designed escalation processes and documentation used by hundreds of representatives supporting the DSI account in Cape Town and Durban.
Earlier, I earned ROCKSTAR of the Year by driving the Oshkosh Pepsi branch to 11.81% growth and launched a T-Mobile retail location's first B2B program, reaching the top 10% nationally within a year.
