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Joanne LauretaJL
Open to opportunities

Joanne Laureta

@joannelaureta

CRM and Operations Assistant | Tier 2 Escalations / Email and Chat Support Specialist | Trained in E-Commerce | Accuracy and Reliable Support

Philippines
Message

What I'm looking for

I seek remote roles in support or operations where I can manage escalations, improve processes, use CRMs, and contribute to a collaborative, outcomes-focused team.

Every role I've had started the same way. I had never done it before.

For years, my work has centered on the moments when a customer relationship could break.

Early on, I supported customers through email, chat and back office operations, handling high volume queues, account concerns, documentation and complex customer issues. Those experiences built the communication, judgment and attention to detail that shaped every role that followed.

Later, I spent several years supporting customers through chat and email before being promoted to Tier 2 Escalation, resolving cases involving health and safety incidents, legal complaints and VIP disputes. The situations that reach that tier carry real risk for a business: reputation, compliance and retention. I resolved a steady volume of complex cases, earned consistent recognition for performance and contributed to improving internal processes that helped the team work more efficiently.

I learned early that the goal in high stakes support isn't a perfect outcome, because perfect outcomes don't always exist. The goal is that every client / customer feels heard, understands exactly what's being done and sees action taken. Handled that way, even a difficult resolution can strengthen trust rather than end it and customers walk away knowing someone took their problem seriously.

More recently I've worked in B2B SaaS support, partnering with Product and Engineering on escalated platform issues, and in CRM and operations management across HubSpot, Salesforce, Zoho and GoHighLevel. I keep data clean, documentation current and pipelines reliable. I'm also trained in executive assistance and bookkeeping, which lets me support leaders beyond the support queue.

The consistent thread is simple. I've entered every role without prior experience in it and left as the person trusted with the most sensitive work. That has repeated across BPO, SaaS, e-commerce and freelance operations. It isn't luck. It's how I work.

I'm looking for a remote team that values sound judgment, discretion, ownership and consistent execution. I bring that same mindset to every opportunity and I'm ready to do it again for the right team. If that reflects the kind of professional you're looking for, I'd welcome the opportunity to connect.

Experience

Work history, roles, and key accomplishments

RF
Current

Freelance CRM & Operations Assistant

Remote Freelance

Mar 2025 - Present (1 year 5 months)

Provide ongoing remote operations and CRM support to small businesses, maintaining clean client and lead data, managing HubSpot/Salesforce/Shape records, and streamlining workflows to improve team coordination. Handle email coordination, data cleanup, and operational checklists to keep tasks on track.

RE

Support Specialist

RepeatMD

Sep 2025 - Feb 2026 (5 months)

Managed day-to-day B2B SaaS platform support inquiries, resolving complex client issues via email and chat and coordinating cross-functional escalations to Product and Engineering. Assisted in building and deploying client mobile apps, improving feature delivery for Discovery, Rewards, Retention and Promotions.

TI

Tier 2 Escalation Specialist

TaskUs Lizardbear Inc.

May 2019 - Jan 2025 (5 years 8 months)

Handled Tier 2 escalations for sensitive health, safety and legal cases from VIPs, law firms and authorities, coordinating with Tier 3 teams and maintaining accurate case documentation, contributing to high quality scores and faster resolution times. Started as Chat Support and progressed to escalation handling for complex partner and customer issues.

CS

Email / Back Office Support

Concentrix Daksh Synnex

Feb 2017 - Dec 2018 (1 year 10 months)

Managed email inquiries related to account issues, orders, deliveries and disputes, resolving refunds, pay disputes and adjustments while maintaining timely, accurate records in internal systems. Improved case documentation and process adherence across back-office workflows.

ES

Customer Service Representative

Expert Global Solutions

Sep 2016 - Dec 2016 (3 months)

Assisted customers via phone and email with account setup, billing and order support, resolved activation and retention issues, and promoted offers to improve customer satisfaction and retention.

SC

Production Worker

Styrotech Corporation

Nov 2014 - Jan 2015 (2 months)

Operated machines to shape and cut materials, assembled and packaged products, and enforced quality control and safety standards in the production area.

Education

Degrees, certifications, and relevant coursework

FT

Freelance Academy (Virtual Assistant Training)

QuickBooks Online Advanced Training Completion, Bookkeeping / QuickBooks

2026 - 2026

Completed QuickBooks Online Advanced Training covering bookkeeping fundamentals, chart of accounts, bank reconciliation and QuickBooks Online functions in January 2026.

HC

Homebased Connect

Certificate of Completion, Marketing Automation / GoHighLevel

2025 - 2025

Completed Go High-Level training covering landing pages, automation sequences and funnel optimization in May 2025.

HI

HighThrive

Certificate of Completion, Executive Administrative Assistance

2025 - 2025

Completed Executive Administrative Assistance training with focus on executive management and virtual assistance in June 2025.

FA

Freelance Academy

Certificate of Completion, E-Commerce

2023 - 2023

Completed an E-Commerce training course covering Amazon FBA/FBM, product research, Shopify setup and related e-commerce topics in July 2023.

VP

VA Training PH

Certificate of Completion, Virtual Assistance and Social Media Marketing

2023 - 2023

Completed Virtual Assistant and Social Media Marketing training with coursework in basic bookkeeping, lead generation and SEO in July 2023.

DS

Department of Education, Philippines (Alternative Learning System)

Alternative Learning System Diploma, Secondary Education

2008 - 2009

Completed the Alternative Learning System secondary diploma through the Department of Education in Marilao Central between 2008 and 2009.

SC

St. Paul College

Pre-Education / Early Secondary, Basic Education

2002 - 2005

Attended pre-education/kindergarten and early secondary studies at St. Paul College in Bocaue, Bulacan from 2002 to 2005.

SA

Saint Michael Academy

Primary School Completion, Primary Education

1993 - 2002

Completed primary education at Saint Michael Academy in Meycauayan, Bulacan from 1993 to 2002.

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