Joanne Laureta
@joannelaureta
CRM and Operations Assistant | Tier 2 Escalations / Email and Chat Support Specialist | Trained in E-Commerce | Accuracy and Reliable Support
What I'm looking for
Every role I've had started the same way. I had never done it before.
For years, my work has centered on the moments when a customer relationship could break.
Early on, I supported customers through email, chat and back office operations, handling high volume queues, account concerns, documentation and complex customer issues. Those experiences built the communication, judgment and attention to detail that shaped every role that followed.
Later, I spent several years supporting customers through chat and email before being promoted to Tier 2 Escalation, resolving cases involving health and safety incidents, legal complaints and VIP disputes. The situations that reach that tier carry real risk for a business: reputation, compliance and retention. I resolved a steady volume of complex cases, earned consistent recognition for performance and contributed to improving internal processes that helped the team work more efficiently.
I learned early that the goal in high stakes support isn't a perfect outcome, because perfect outcomes don't always exist. The goal is that every client / customer feels heard, understands exactly what's being done and sees action taken. Handled that way, even a difficult resolution can strengthen trust rather than end it and customers walk away knowing someone took their problem seriously.
More recently I've worked in B2B SaaS support, partnering with Product and Engineering on escalated platform issues, and in CRM and operations management across HubSpot, Salesforce, Zoho and GoHighLevel. I keep data clean, documentation current and pipelines reliable. I'm also trained in executive assistance and bookkeeping, which lets me support leaders beyond the support queue.
The consistent thread is simple. I've entered every role without prior experience in it and left as the person trusted with the most sensitive work. That has repeated across BPO, SaaS, e-commerce and freelance operations. It isn't luck. It's how I work.
I'm looking for a remote team that values sound judgment, discretion, ownership and consistent execution. I bring that same mindset to every opportunity and I'm ready to do it again for the right team. If that reflects the kind of professional you're looking for, I'd welcome the opportunity to connect.
Experience
Work history, roles, and key accomplishments
Freelance CRM & Operations Assistant
Remote Freelance
Mar 2025 - Present (1 year 5 months)
Provide ongoing remote operations and CRM support to small businesses, maintaining clean client and lead data, managing HubSpot/Salesforce/Shape records, and streamlining workflows to improve team coordination. Handle email coordination, data cleanup, and operational checklists to keep tasks on track.
Support Specialist
RepeatMD
Sep 2025 - Feb 2026 (5 months)
Managed day-to-day B2B SaaS platform support inquiries, resolving complex client issues via email and chat and coordinating cross-functional escalations to Product and Engineering. Assisted in building and deploying client mobile apps, improving feature delivery for Discovery, Rewards, Retention and Promotions.
Tier 2 Escalation Specialist
TaskUs Lizardbear Inc.
May 2019 - Jan 2025 (5 years 8 months)
Handled Tier 2 escalations for sensitive health, safety and legal cases from VIPs, law firms and authorities, coordinating with Tier 3 teams and maintaining accurate case documentation, contributing to high quality scores and faster resolution times. Started as Chat Support and progressed to escalation handling for complex partner and customer issues.
Email / Back Office Support
Concentrix Daksh Synnex
Feb 2017 - Dec 2018 (1 year 10 months)
Managed email inquiries related to account issues, orders, deliveries and disputes, resolving refunds, pay disputes and adjustments while maintaining timely, accurate records in internal systems. Improved case documentation and process adherence across back-office workflows.
Customer Service Representative
Expert Global Solutions
Sep 2016 - Dec 2016 (3 months)
Assisted customers via phone and email with account setup, billing and order support, resolved activation and retention issues, and promoted offers to improve customer satisfaction and retention.
Computer Shop Attendant
Bheeyolette Ihub
Apr 2010 - Aug 2016 (6 years 4 months)
Managed daily computer shop operations, provided customer assistance and basic technical support, and handled printing and related services to ensure customer satisfaction.
Production Worker
Styrotech Corporation
Nov 2014 - Jan 2015 (2 months)
Operated machines to shape and cut materials, assembled and packaged products, and enforced quality control and safety standards in the production area.
Production Worker
IQ Packaging System Inc.
Dec 2008 - May 2009 (5 months)
Performed labeling, packing and preparation of items for shipment following production guidelines and quality standards for Nestlé NDC contracts.
Conversion Agent
Scopeworks Asia Inc.
Aug 2008 - Present (18 years)
Transcribed voicemails and recorded messages into structured written formats with high accuracy and speed to support client communication workflows.
Education
Degrees, certifications, and relevant coursework
Freelance Academy (Virtual Assistant Training)
QuickBooks Online Advanced Training Completion, Bookkeeping / QuickBooks
2026 - 2026
Completed QuickBooks Online Advanced Training covering bookkeeping fundamentals, chart of accounts, bank reconciliation and QuickBooks Online functions in January 2026.
Homebased Connect
Certificate of Completion, Marketing Automation / GoHighLevel
2025 - 2025
Completed Go High-Level training covering landing pages, automation sequences and funnel optimization in May 2025.
HighThrive
Certificate of Completion, Executive Administrative Assistance
2025 - 2025
Completed Executive Administrative Assistance training with focus on executive management and virtual assistance in June 2025.
Freelance Academy
Certificate of Completion, E-Commerce
2023 - 2023
Completed an E-Commerce training course covering Amazon FBA/FBM, product research, Shopify setup and related e-commerce topics in July 2023.
VA Training PH
Certificate of Completion, Virtual Assistance and Social Media Marketing
2023 - 2023
Completed Virtual Assistant and Social Media Marketing training with coursework in basic bookkeeping, lead generation and SEO in July 2023.
Department of Education, Philippines (Alternative Learning System)
Alternative Learning System Diploma, Secondary Education
2008 - 2009
Completed the Alternative Learning System secondary diploma through the Department of Education in Marilao Central between 2008 and 2009.
St. Paul College
Pre-Education / Early Secondary, Basic Education
2002 - 2005
Attended pre-education/kindergarten and early secondary studies at St. Paul College in Bocaue, Bulacan from 2002 to 2005.
Saint Michael Academy
Primary School Completion, Primary Education
1993 - 2002
Completed primary education at Saint Michael Academy in Meycauayan, Bulacan from 1993 to 2002.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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