Looking for a job

Laila Tamariz

@lailatamariz

Message

I build international brands through 360° campaigns, partnerships, and performance marketing.

Mexico

Message

What I'm looking for

I'm looking to lead brand, digital marketing, and 360° campaign initiatives in international or remote environments, contributing strategic partnerships, performance marketing, public relations, and multicultural team coordination.

I've built brand strategies and performance campaigns for Orenes Group's VERSUSbet, managing partnerships with Sevilla FC, Juventus, Bayern Munich, and Real Madrid. I coordinated Meta Ads and X Ads, brandbook implementation, CMS website updates, sponsorships, budgets, and cross-functional brand KPIs.

At R. Franco Group in Madrid, I led 360° online and offline campaigns, B2B branding, public relations, press coordination, corporate events, commercial materials, and digital content across global markets. Earlier at Mondragón University Mexico, I developed communications content, managed events, and coordinated media relations.

Experience

Work history, roles, and key accomplishments

Current

National and International Brand Manager

Current

R. Franco Group

Jul 2024 - Present (2 years 2 months)

Specialized in brand strategy, 360° campaigns (online and offline), and B2B branding. Managed public relations, press coordination, corporate events, and brand activations in global markets.

Brand Strategy 360° Brand Campaigns B2B Branding Public Relations Event Management Content Development Budget Management Multicultural Teams

Brand Manager

Orenes Grupo - Versusbet

Jul 2024 - Jun 2025 (11 months)

Led brand strategies in international markets, strengthening partnerships with European clubs such as Sevilla FC, Juventus, Bayern Munich, and Real Madrid. Managed performance campaigns on Meta Ads and X Ads, applied brand guidelines across channels, and coordinated website updates via CMS.