Open to opportunities

cindy cors quinteros

@cindycorsquinteros

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Senior Marketing & Brand Manager with 10+ years of experience across FMCG, digital, and mobility brands in LATAM.

Mexico

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What I'm looking for

I’m looking for a senior marketing/brand role where I can lead integrated campaigns, partnerships, and customer engagement—using consumer insights to grow brand awareness and commercial performance across LATAM.

I’m a senior Marketing & Brand Manager with 10+ years of experience across digital, FMCG, and retail businesses in LATAM. I lead integrated marketing strategies, customer engagement initiatives, and strategic partnerships to deliver brand growth and commercial results.

At Cabify, I lead integrated marketing campaigns and partnerships across digital channels and manage a $80K+ annual marketing budget. I collaborate with Growth, Product, Media, PR, and Commercial teams to execute regional marketing and customer communication campaigns, using behavioral insights to improve user frequency, retention, and long-term customer value.

Previously, at Falabella I drove omnichannel category and trade strategies, built partnerships with national and international suppliers, and achieved +80% sell-through during launch month. Earlier at Kimberly Clark, I led brand strategy, innovation, and commercial planning, delivering +10% net sales growth and regaining the #1 market share position, while managing $100K+ annual marketing budgets and leading cross-functional teams across Marketing, Sales, Finance, Research & Engineering, and external agencies.

Experience

Work history, roles, and key accomplishments

Brand & Partnerships Manager

Cabify

Mar 2023 - May 2026 (3 years 2 months)

Led integrated marketing campaigns and strategic partnerships to drive brand growth, customer engagement, and commercial performance across digital channels. Managed an $80K+ annual marketing budget and collaborated with Growth, Product, Media, PR, and Commercial teams to execute regional marketing and customer communication campaigns.

Brand Strategy Integrated Marketing Customer Engagement Strategic Partnerships Campaign Management Consumer Insights Go To Market Strategy Commercial Strategy Cross functional Leadership Stakeholder Management

Category Manager

Falabella

Apr 2021 - Dec 2022 (1 year 8 months)

Built and negotiated supplier partnerships and developed category and trade strategies across omnichannel retail. Managed category performance and pricing decisions, promotional plans, and KPI tracking to drive commercial results, including +80% sell-through during the launch month.

Commercial Strategy Trade Marketing Stakeholder Management Project Management Go To Market Strategy

Key Account Manager

Twiiti

Aug 2020 - Mar 2021 (7 months)

Managed B2B client relationships to improve retention and long-term value. Designed tailored solutions and developed commercial strategies to acquire and expand the client portfolio, increasing qualified leads by +25% through targeted campaigns and performance optimization.

Commercial Strategy Customer Engagement Campaign Management Go To Market Strategy Stakeholder Management

Brand Manager (Scott, Kleenex & Kotex)

Kimberly Clark

Jan 2014 - Mar 2020 (6 years 2 months)

Led the Scott, Kleenex, and Kotex portfolio, owning end-to-end brand strategy, innovation, commercial planning, and category growth. Drove +10% net sales growth and regained the #1 market share position in the pantyliners category through an integrated brand recovery strategy, while managing $100K+ annual marketing budgets and leading cross-functional teams across Marketing, Trade Marketing, Sales