Open to opportunities

Carlos Sanabria

@carlossanabria

Senior Marketing & Brand Manager driving double-digit growth with data-driven omnichannel strategies and P&L leadership.

Mexico

Message

What I'm looking for

I’m looking for a senior marketing role where I can own P&L, lead end-to-end brand strategy and portfolio growth, and use data to drive omnichannel performance—partnering across functions to launch innovations and scale in LATAM.

I’m a Senior Marketing & Brand Manager with 10+ years leading full-funnel brand strategies, P&L management, and portfolio growth across LATAM for global consumer brands. I’m known for turning clear consumer insights into measurable outcomes—delivering double-digit revenue growth through omnichannel activation, innovation launches, and data-driven segmentation.

At SharkNinja, I executed regional brand strategy aligned to global priorities, driving +35% YoY growth and launching new categories including coffee, blenders, and frozen. I also improved profitability by +400 bps through SKU portfolio optimization and channelization, while managing +$3M A&P budgets. At Reed Exhibitions, I led 360° brand plans, launched a digital commerce platform generating +15K qualified leads, and contributed to +50% CAGR in attendance.

I bring strong commercial discipline and cross-functional leadership, managing multi-million-dollar A&P budgets and directing teams across commercial, legal, design, sales, and retail. My approach consistently combines strategy with operational excellence—whether optimizing show budgets (+350 bps YOY), building loyalty programs that increased repeat rate by +60% YoY, or developing brand-building roadmaps that deliver margin and volume expansion, including +300 bps margin improvement and +40% volume growth at Unilever.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

Philips

Oct 2025 - Apr 2026 (6 months)

Developed the 2026 integrated media strategy aligned to long-term portfolio growth goals. Improved profitability by +400 bps through SKU portfolio optimization and channelization, and delivered +8 innovation projects with a +$3M A&P budget.

Media Strategy SKU Portfolio Optimization Innovation Omnichannel Activation Portfolio Growth Cross functional Leadership

Marketing Manager

SharkNinja

Jun 2024 - May 2025 (11 months)

Executed regional brand strategy aligned with global priorities, delivering +35% YoY growth and launching 3 new categories (coffee, blenders, frozen). Managed +$3.5M A&P budget and delivered +8 innovation projects while optimizing media mix using Nielsen, Power BI dashboards, and CMI.

Regional Strategy Nielsen Power BI CMI Omnichannel Activation Cross functional Leadership

Marketing Manager

Reed Exhibitions

Feb 2021 - May 2024 (3 years 3 months)

Led 360° brand plans for large-scale B2C properties across entertainment, beauty, and tech. Managed a $2M A&P budget, optimized spend to deliver +350 bps YOY, launched a digital commerce platform (+15K qualified leads), drove +50% CAGR in attendance, and increased loyalty repeat rate +60% YoY.

Digital Commerce Lead Generation Omnichannel Activation B2C Marketing Cross functional Leadership

Brand Building Supervisor

Unilever

Mar 2018 - Mar 2020 (2 years)

Led brand building strategy for the personal care portfolio (Dove, St. Ives, Vasenol, Vaseline). Managed a $3M A&P budget delivering 15+ innovation projects that generated +300 bps margin improvement and +40% volume growth.

Brand Building Portfolio Management Innovation Management Margin Improvement Go To Market Planning Consumer Insights Cross functional Leadership

Assistant Brand Manager

Newell Brands

Aug 2017 - Feb 2018 (6 months)

Launched 5 new SKUs across the LATAM region and supported channel strategy for 3 key retail accounts. Used Nielsen data for competitive analysis to identify shelf positioning opportunities and pricing recommendations, contributing to 15% sell-through improvement.

SKU Launches Competitive Analysis Nielsen Channel Strategy Retail Account Management