Jerry Lee
@jerrylee
I build data-driven APAC influencer programs that grow reach, engagement, and market relevance.
JapanWhat I'm looking for
I've built and scaled creator-led marketing across APAC, most notably at KAYAK / HotelsCombined, where I managed 500+ KOL partnerships across Taiwan, Hong Kong, Singapore, and Australia. I owned an approximately USD 500k annual influencer budget and helped grow social following by 60% through performance-led campaign optimization.
At OpenTable, I'm launching the Taiwan influencer program from the ground up, handling creator sourcing, negotiations, briefing, content delivery, and localized marketing assets for Taiwanese audiences.
My experience also spans market expansion and partner marketing: at RateHawk, I signed 200+ travel agency partnerships and contributed to a 13% increase in Average Booking Value, while at Universal Studios Japan I coordinated influencer and co-marketing campaigns with OTAs, JNTO, airlines, and local DMOs. I work comfortably across TikTok, Instagram, and YouTube, bringing cultural fluency across APAC markets and a practical approach to building repeatable programs.
Experience
Work history, roles, and key accomplishments
Designed and launched a Taiwan influencer program from the ground up, covering creator sourcing, tier selection, negotiation, briefing, and content delivery. Audited and localized digital marketing assets for cultural relevance.
Joined as Taiwan's second market hire and signed 200+ travel agency partnerships through proactive outreach, contributing to a 13% increase in Average Booking Value via localized promotions.
Developed and executed localized influencer strategies across TW, HK, SG, and AU, managing 500+ end-to-end KOL partnerships and a ~USD 500k annual budget. Tracked campaign performance and coordinated paid amplification, contributing to a 60% growth in social following.
International Sales
Universal Studios Japan
Apr 2019 - Oct 2020 (1 year 6 months)
Briefed and oversaw influencer campaigns executed through OTA partners, including creator selection, on-site shoot coordination, and content review. Led cross-functional co-marketing campaigns with strategic partners to drive inbound brand awareness.
Education
Degrees, certifications, and relevant coursework
Waseda University
CJL, Japanese Studies
2025 - 2026
Focused on advanced business communication (Keigo), cross-cultural negotiation, and Japanese corporate culture.
Tokyo Metropolitan University
Exchange Student Program, Tourism
2018 - 2019
Exchange student program with coursework in Fundamental Japanese and Tourism Theories and Practice.
Fu Jen Catholic University
Bachelor of Science, Hospitality Management
2014 - 2018
Grade: 3.94/4.0
Bachelor of Science in Hospitality Management with a minor in Japanese Language and Literature, achieving a GPA of 3.94/4.0.
Tech stack
Software and tools used professionally
Availability
Location
JapanAuthorized to work in
Job categories
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