
Summer Komatsu
@summerkomatsu
Account Manager and experiential producer at 723 Haus who produced a sold-out Matchatini pilot and cut Amazon ad cost of sale from 45.7% to 24.5%.
What I'm looking for
At 723 Haus, I ran US market growth for a Japanese pet product brand across Amazon and Shopify, cutting Amazon Sponsored Products ad cost of sale from 45.7% to 24.5% while weekly revenue roughly doubled. I also built tracking across GA4, Amazon Attribution and Shopify, and developed a paid creator pipeline with individually tracked affiliates.
At Reef Agency, I managed client accounts and delivered integrated campaigns for brands including Kim Crawford, Carlsberg Group, Delta Hotels and Manulife. I secured 11 sponsorship agreements and ran eight brand activations for a 5,000-guest festival, and delivered a six-figure seasonal activation at the Distillery District.
I also created and produced Matchatini, a ticketed experience pairing a custom matcha cocktail with partner brands Maker Matcha and Dirty Devil Vodka; the Toronto pilot sold out. I’m Google Data Analytics certified, work with GA4, SQL (BigQuery) and Tableau, and am bilingual in English and Japanese. I’m currently based in Japan and working on my return, open to roles in Canada and Europe as well as remote, contract and consulting work.
Experience
Work history, roles, and key accomplishments
Freelance Producer & Marketing Strategist
723 Haus
Sep 2024 - Present (2 years 2 months)
Freelance production and digital marketing for consumer brands, working directly with clients and embedded with an event production agency.
- Ran US market growth for a Japanese pet product brand in its fourth year in the US across Amazon and Shopify: cut Amazon Sponsored Products ad cost of sale from 45.7% to 24.5% while weekly revenue roughly doubled, and grew Amazon revenue 93.4% year over yea
Account Manager
Reef Agency
Jun 2023 - Aug 2024 (1 year 2 months)
Managed 4 to 6 client accounts at a time, with 10+ accounts over my time at Reef. Stepped into acting Director scope for the final 10 months after a leadership departure, taking on new business development, primary client relationships and independent campaign delivery, including onboarding 3 to 4 new clients.
- Led integrated campaigns for a beverage, CPG and hospitality client roster including K
Jr. Account Manager
Reef Agency
Oct 2022 - May 2023 (7 months)
- Manage promotional activities +15 weekly in ON and BC
- Brainstorm ideas with the team for clients
- Ensure account team members and brand ambassadors are aware of all critical client requirements and encourage teamwork
Account Coordinator
Reef Agency
Feb 2022 - Sep 2022 (7 months)
Worked as Account Coordinator at Reef Agency.
Event Coordinator
Evergreen Canada
Mar 2020 - Sep 2021 (1 year 6 months)
Due to COVID, we had many cancelled and postponed bookings. Therefore, I created an excel file to organize all the postponed bookings and deposits regarding the bookings, and it helped the sales and manager to look up the information for rebooking.
Besides the responsibilities of the event coordinator role, I stepped up and took the beverage logistics responsibility as the team was small and did
Event Staff
Leave it T.O. us Inc.
Sep 2018 - Mar 2020 (1 year 6 months)
I have worked for a variety of events, for instance, weddings, meetings, galas, fundraisers, brand launches, conferences and more.
What I kept in mind when I worked for events was to:
- ask questions the supervisors whatever I was not clear to make events run smoothly
- communicate with the attendees of the events
- keep professional but also friendly service
I learned how to work for even
Event Administion Intern
Evergreen Canada
Sep 2019 - Nov 2019 (2 months)
Worked as Event Administion Intern at Evergreen Canada.
Events Intern
Evergreen Canada
May 2019 - Aug 2019 (3 months)
Worked as Events Intern at Evergreen Canada.
Social Media Marketing Intern
Admission Hub™
Jan 2019 - May 2019 (4 months)
I analyzed what type of contents were more engaged with the audience and focused on creating the popular content which was English education, also post story often to show the company's presence.
The attendees of our events were always a small group so I always tried to communicate with them and looked for what information/ help they needed from us.
Sales, Freight Forwarder
Flying Fish Inc Tokyo
Nov 2014 - Oct 2016 (1 year 11 months)
Worked as Sales, Freight Forwarder at Flying Fish Inc Tokyo.
sales and planner
SMI travel Japan Inc
Feb 2014 - Aug 2014 (6 months)
Worked as sales and planner at SMI travel Japan Inc.
Customer Service
Tokyo Disney Resort (Oriental land Co. ltd,)
Feb 2009 - Jan 2012 (2 years 11 months)
Worked as Customer Service at Tokyo Disney Resort (Oriental land Co. ltd,).
Education
Degrees, certifications, and relevant coursework
Google Data Analytics
2025
HubSpot Academy
Digital Marketing
Nov 2024 · Expired Dec 2025
Google Certified Digital Marketing Course
Fundamentals of digital marketing
Oct 2022
George Brown College
Postgraduate, Special event management
2018 - 2019
Planning and marketing events
Japan Women's University
Social Sciences
2009 - 2013
Japan Women's University of Japan
Bachelor's degree, Social Science - Integrated arts and social sciences
2009 - 2013
Data Analytics Certificate (In Progress)
Availability
Location
Authorized to work in
Salary expectations
Social media
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