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Summer Komatsu

@summerkomatsu

Account Manager and experiential producer at 723 Haus who produced a sold-out Matchatini pilot and cut Amazon ad cost of sale from 45.7% to 24.5%.

Japan
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What I'm looking for

I’m open to brand, experiential, account and integrated marketing roles in Canada and Europe, as well as remote, contract and consulting work from anywhere.

At 723 Haus, I ran US market growth for a Japanese pet product brand across Amazon and Shopify, cutting Amazon Sponsored Products ad cost of sale from 45.7% to 24.5% while weekly revenue roughly doubled. I also built tracking across GA4, Amazon Attribution and Shopify, and developed a paid creator pipeline with individually tracked affiliates.

At Reef Agency, I managed client accounts and delivered integrated campaigns for brands including Kim Crawford, Carlsberg Group, Delta Hotels and Manulife. I secured 11 sponsorship agreements and ran eight brand activations for a 5,000-guest festival, and delivered a six-figure seasonal activation at the Distillery District.

I also created and produced Matchatini, a ticketed experience pairing a custom matcha cocktail with partner brands Maker Matcha and Dirty Devil Vodka; the Toronto pilot sold out. I’m Google Data Analytics certified, work with GA4, SQL (BigQuery) and Tableau, and am bilingual in English and Japanese. I’m currently based in Japan and working on my return, open to roles in Canada and Europe as well as remote, contract and consulting work.

Experience

Work history, roles, and key accomplishments

H
Current

Freelance Producer & Marketing Strategist

723 Haus

Sep 2024 - Present (2 years 2 months)

Freelance production and digital marketing for consumer brands, working directly with clients and embedded with an event production agency.

- Ran US market growth for a Japanese pet product brand in its fourth year in the US across Amazon and Shopify: cut Amazon Sponsored Products ad cost of sale from 45.7% to 24.5% while weekly revenue roughly doubled, and grew Amazon revenue 93.4% year over yea

Reef Agency logoRA

Account Manager

Reef Agency

Jun 2023 - Aug 2024 (1 year 2 months)

Managed 4 to 6 client accounts at a time, with 10+ accounts over my time at Reef. Stepped into acting Director scope for the final 10 months after a leadership departure, taking on new business development, primary client relationships and independent campaign delivery, including onboarding 3 to 4 new clients.
- Led integrated campaigns for a beverage, CPG and hospitality client roster including K

Reef Agency logoRA

Jr. Account Manager

Reef Agency

Oct 2022 - May 2023 (7 months)

- Manage promotional activities +15 weekly in ON and BC
- Brainstorm ideas with the team for clients
- Ensure account team members and brand ambassadors are aware of all critical client requirements and encourage teamwork

Reef Agency logoRA

Account Coordinator

Reef Agency

Feb 2022 - Sep 2022 (7 months)

Worked as Account Coordinator at Reef Agency.

Evergreen Canada logoEC

Event Coordinator

Evergreen Canada

Mar 2020 - Sep 2021 (1 year 6 months)

Due to COVID, we had many cancelled and postponed bookings. Therefore, I created an excel file to organize all the postponed bookings and deposits regarding the bookings, and it helped the sales and manager to look up the information for rebooking.

Besides the responsibilities of the event coordinator role, I stepped up and took the beverage logistics responsibility as the team was small and did

LI

Event Staff

Leave it T.O. us Inc.

Sep 2018 - Mar 2020 (1 year 6 months)

I have worked for a variety of events, for instance, weddings, meetings, galas, fundraisers, brand launches, conferences and more.

What I kept in mind when I worked for events was to:
- ask questions the supervisors whatever I was not clear to make events run smoothly
- communicate with the attendees of the events
- keep professional but also friendly service

I learned how to work for even

Evergreen Canada logoEC

Event Administion Intern

Evergreen Canada

Sep 2019 - Nov 2019 (2 months)

Worked as Event Administion Intern at Evergreen Canada.

Evergreen Canada logoEC

Events Intern

Evergreen Canada

May 2019 - Aug 2019 (3 months)

Worked as Events Intern at Evergreen Canada.

Admission Hub™ logoAH

Social Media Marketing Intern

Admission Hub™

Jan 2019 - May 2019 (4 months)

I analyzed what type of contents were more engaged with the audience and focused on creating the popular content which was English education, also post story often to show the company's presence.

The attendees of our events were always a small group so I always tried to communicate with them and looked for what information/ help they needed from us.

FT

Sales, Freight Forwarder

Flying Fish Inc Tokyo

Nov 2014 - Oct 2016 (1 year 11 months)

Worked as Sales, Freight Forwarder at Flying Fish Inc Tokyo.

SI

sales and planner

SMI travel Japan Inc

Feb 2014 - Aug 2014 (6 months)

Worked as sales and planner at SMI travel Japan Inc.

Tokyo Disney Resort (Oriental land Co. ltd,) logoTL

Customer Service

Tokyo Disney Resort (Oriental land Co. ltd,)

Feb 2009 - Jan 2012 (2 years 11 months)

Worked as Customer Service at Tokyo Disney Resort (Oriental land Co. ltd,).

Education

Degrees, certifications, and relevant coursework

GO

Google

Google Data Analytics

2025

HA

HubSpot Academy

Digital Marketing

Nov 2024 · Expired Dec 2025

GC

Google Certified Digital Marketing Course

Fundamentals of digital marketing

Oct 2022

George Brown College logoGC

George Brown College

Postgraduate, Special event management

2018 - 2019

Planning and marketing events

JU

Japan Women's University

Social Sciences

2009 - 2013

JJ

Japan Women's University of Japan

Bachelor's degree, Social Science - Integrated arts and social sciences

2009 - 2013

GO

Google

Data Analytics Certificate (In Progress)

Tech stack

Software and tools used professionally

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