At Robinsons Land Corporation (Residences), I initiated the design and execution of a closed-loop feedback system and redesigned the Customer Feedback Management program for CSAT and NPS. I also created interactive dashboards in Power BI and Tableau to support data exploration and analysis.
At JG Summit Digital Transformation Office, I analyzed GoRewards app data to assess user activity and map customer journeys. I also segmented customers using business rules, RFM, and supervised and unsupervised machine learning methods.
At PICK.A.ROO (Agile Digital Ventures, Inc.), I built a simple recommender system and conducted basket analysis on transaction data using Python. Earlier, as a Jr. Business Analyst at Lala App Philippines (Lalafood), I gathered product requirements and analyzed manpower data to propose a rider incentive program.
