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Reaya Aquino

@reayaaquino

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BI Analyst at Concentrix B2B automating reporting with self-service dashboards for a Fortune 500 client.

Philippines

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What I'm looking for

I'm based in the Philippines and available for UK/EU time zone overlap.

At Concentrix B2B, I built an automated, formula-driven reporting system for a Fortune 500 client’s B2B outbound sales team, covering recurring reporting through self-service Google Sheets dashboards. I also reverse-engineered undocumented KPI logic and aligned reporting definitions across regional teams and US client stakeholders.

At Unilever Philippines, I built a multi-page Power BI system and automated report delivery, reducing manual reporting by 40%. My work has also included SQL analysis of a 100K-row e-commerce dataset, reporting automation at Shopee Philippines, and sales and operations planning.

Experience

Work history, roles, and key accomplishments

Current

Business Intelligence (BI) Analyst

Current

Concentrix B2B

Sep 2025 - Present (1 year 1 month)

Built an automated, formula-driven reporting system for a Fortune 500 client's B2B outbound sales team, covering ~90% of recurring reporting through self-service dashboards. Reverse-engineered undocumented KPI logic and backfilled 12 months of historical data for audit-ready reporting.

SQL Google Sheets Salesforce Databricks Gemini Report Automation Dashboarding KPI Reporting Data Analysis

Data Solutions & Performance Analytics Executive

Unilever Philippines

Apr 2024 - Jul 2025 (1 year 3 months)

Automated report delivery to replace vendor Excel reports, reducing manual reporting by 40%. Built a multi-page Power BI system on a star schema with row-level security and a mobile layout.

Power BI DAX Power Query SAP BW SharePoint Dataflow SQL Data Analysis Report Automation

Sales & Operations Planning (S&OP) Executive

Unilever Philippines

Apr 2023 - Mar 2024 (11 months)

Reduced obsolete Home Care inventory by 60% through aging and cover analysis, targeted clearance promotions, and channel redirection. Contributed to cutting forecast variance from ~10% to ~3% with cross-functional teams.

Inventory Analysis Forecasting S&OP Data Analysis Cross Functional Collaboration

Category Management Analytics

Shopee Philippines

Sep 2022 - Mar 2023 (6 months)

Built an automated internal reporting system with granular GMV, conversion rate, average basket size, and click-through rate views, cutting weekly analysis time by 25%. Contributed to Hobbies & Stationery's largest campaign at the time.

Data Analysis Report Automation GMV Analysis Conversion Rate Optimization Excel Google Sheets

Account Relationship Manager

Shopee Philippines

Jul 2020 - Aug 2022 (2 years 1 month)

Grew GMV by 150% in ~6 months across 20+ marketplace and Preferred sellers by prioritizing accounts through GMV trend analysis. Automated SKU curation and plotting with Google Sheets scripts and Excel macros, cutting time per cycle from ~1 hour to 10-15 minutes.

Account Management GMV Analysis Google Apps Script Excel Macros Data Analysis Sales Strategy

Wealth Portfolio Manager

AIA Philippines

Sep 2019 - Jun 2020 (9 months)

Managed 20+ client investment portfolios, tailoring strategies that generated ₱600K+ in annual recurring revenue, with regulatory compliance reporting.

Portfolio Management Investment Strategy Customer Relationship Management Regulatory Compliance

Education

Degrees, certifications, and relevant coursework

Ateneo de Manila University

Bachelor of Science, Management

Activities and societies: JGSOM Business Accelerator Program – Built and registered a startup from concept to launch.

Bachelor of Science in Management with a minor in Enterprise Development. Participated in the JGSOM Business Accelerator Program, building and registering a startup from concept to launch.