Phillip Castro

Designed, created, and maintained dashboards and reports to support weekly business reviews and optimize internal processes. Provided ad hoc analytical/reporting support to GTM Operations and developed reporting for Sales management and frontline sellers, including analysis of escalated target/territory issues and report bugs.

Contributed to Shopee growth objectives by improving user experience, optimizing spending/P&L, and deriving required resources. Led test planning and ad hoc analyses to deliver actionable insights, drove special projects/AB tests, and standardized data metrics and KPIs to improve BI tools and reporting consistency.

Simplified complex queries for more scalable analysis and identified data quality gaps impacting the quality and speed of analysis. Presented actionable recommendations across departments and managed tradeoffs between schedule, resources, and scope to deliver value despite complex datasets.

Gathered business requirements with business analysts, end users, and stakeholders to develop detailed specifications for reporting and assessed feasibility/compatibility with existing platforms. Designed, built, and tested scalable BI dashboards using Power BI and Azure, worked with engineering to automate Excel reports, and managed accuracy/reliability and delivery prioritization.

Improved and analyzed existing dashboards, reports, and reporting systems to generate insights using data mining and statistical analysis. Developed and communicated business requirements to operationalize and automate recurring analyses, and managed large multi-deliverable projects.

Owned end-to-end processing of complex reports to ensure timeliness and accuracy, and developed new reports to create business opportunities. Partnered with stakeholders to identify value-add ideas, drove process improvements, and delivered initiatives with US$ benefits.

Engaged in vendor management and managed outsourcing of data acquisition projects from planning and costing through negotiations and completion. Administered data quality control through analysis, cross-checking, verifications, and investigations as needed to meet company parameters.

Owned store operations during scheduled business hours, ensuring product quality met strict food safety standards while maintaining service speed. Managed and trained staff to support overall customer satisfaction and compliance requirements.

Activities and societies: Undergraduate thesis: “Employability of High School Graduates in Antipolo, Rizal” using descriptive statistics and exploratory data analysis.

Earned a Bachelor of Science in Economics at the University of the Philippines Los Baños (2004–2009). Completed an undergraduate thesis titled “Employability of High School Graduates in Antipolo, Rizal.”