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Apolline Reyes

@apollinereyes

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Senior Data Engineer at EY GDS who automated tax workflows and built Power BI dashboards for client-ready analytics.

Philippines

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At EY GDS (CS) Philippines, Inc., I translate legal rule books into automated Alteryx workflows and Power BI dashboards, delivering accurate, compliant client-ready outputs for PAS GMDA.

I built a Carparking workflow and a Filing Bot in Power Automate to manage requests and sort documents during FBT season. I also created a Power BI dashboard to track requests, follow-ups, and engagement team performance.

At Acquire Asia Pacific – RingCentral, I created dashboards and reporting automation for Marketing and Affiliate teams. My Tableau dashboards helped teams address campaign issues, while a reporting tool I built reduced report-building time from 2–3 business days to 1 day or less.

Earlier, at Emerson Electric Asia, Ltd. - ROHQ, I created a macro-enabled Excel tool that sped up lead generation by 80%. I’ve also trained colleagues and cross-functional teams on Tableau and Salesforce.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Engineer

Current

EY GDS (CS) Philippines, Inc.

Mar 2023 - Present (3 years 8 months)

Served as primary offshore support for the PAS GMDA team in Australia, handling data transformation, automation, and analysis using Alteryx and Power BI. Translated legal rule books into automated workflows and dashboards, and conducted training sessions for transitioning dashboards from Tableau to Power BI.

Alteryx Power BI Power Automate SharePoint data transformation Data Analysis Dashboard Design Training Data integrity testing

Associate Manager, Analytics & Reporting Automation

Acquire Asia Pacific – RingCentral

Oct 2021 - Mar 2023 (1 year 5 months)

Acted as consultant in Tableau dashboard build-up, sharing best practices and solutions. Participated in UAT testing in Salesforce and created executive-facing dashboards with actionable insights for marketing leads.

Tableau Salesforce Alteryx Hadoop Data Analysis Reporting UAT Dashboard Development

Senior Marketing Analyst

Acquire Asia Pacific – RingCentral

Apr 2020 - Oct 2021 (1 year 6 months)

Ensured accuracy of logic and data used by analysts across Sales and Marketing. Created intuitive Tableau dashboards and used Alteryx and Hadoop to build custom tables for reporting.

Tableau Alteryx Hadoop Salesforce Data Analysis Dashboard Development Reporting

Affiliate Reporting Analyst

Acquire Asia Pacific – RingCentral

Apr 2017 - Apr 2020 (3 years)

Generated daily reports and provided insights for Affiliate Campaign Managers. Built tools and dashboards using Excel, Google Sheets, and Tableau, reducing report building time from 2-3 days to 1 day or less.

Excel Google Sheets Tableau Data Analysis Reporting Forecasting Dashboard Development

Associate Analyst 2, Web

Emerson Electric Asia, Ltd. - ROHQ

Jun 2013 - Apr 2017 (3 years 10 months)

Created macro-enabled Excel tool that sped up lead generation by 80%. Produced monthly product and category reports using advanced Excel functions and generated product reports using Google Analytics, Webtrends, and LiveChat.

Excel Google Analytics WebTrends Live Chat Data Analysis Reporting Macros