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Jarold Ram Secadron

@jaroldramsecadron

Business analytics manager at IHG Hotels & Resorts who measured a rate pilot’s incremental demand and corrected a 25% bookings overcount.

Philippines

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At IHG Hotels & Resorts, I measured a new rate pilot against a comparison group, finding it drove incremental demand and isolating cancellation risk to system auto-cancels. I also measured a loyalty payment-option test and identified a billing-communication issue that informed a messaging fix.

I built a Python pipeline for automated weekly CSAT reporting and corrected a bookings overcount across 20M+ records. Previously, at ImportGenius, I designed a data quality framework for global trade datasets; at Uber, I analyzed support operations and built reporting that improved first contact resolution.

Experience

Work history, roles, and key accomplishments

Current

Business Analytics Manager

Current

IHG Hotels & Resorts

Oct 2025 - Present (1 year)

Led analytics for customer insights and experimentation, including go/no-go readouts for a rate pilot and loyalty payment-option tests. Built automated reporting and protected data accuracy through deduplication and validation.

SQL BigQuery Python Tableau Power BI Looker Excel Google Sheets Salesforce HubSpot Zapier Data Governance Experimentation Customer Insights

Mid Data Analyst

ImportGenius

Mar 2025 - Oct 2025 (7 months)

Designed a data quality and validation framework for global trade datasets across 6+ countries. Built Python automation to clean, profile, and validate large-scale datasets, reducing manual processing time.

Python Data Quality Data Validation Data Profiling Automation

Data Analyst

Stride Pest Control

Feb 2025 - Oct 2025 (8 months)

Built a customer lifecycle KPI system tracking new, cancelled, reactivated, and active customers. Automated daily delivery to leadership using Zapier.

Zapier KPI development Automation Lifecycle Analytics

Data Analyst

Uber

Oct 2024 - Mar 2025 (5 months)

Conducted root cause analysis on support operations, reducing ticket backlog by 15% and improving first contact resolution by 10%. Partnered with ANZ regional teams as analytics point of contact for KPI, QA, and CSAT analysis.

SQL Root Cause Analysis KPI Analysis CSAT QA Reporting

Product Incubation Insight Analyst

Uber

Jul 2022 - Sep 2024 (2 years 2 months)

Built city and regional Tableau dashboards tracking customer satisfaction and operational KPIs. Led customer support incubation, identifying process pain points and scaling optimized workflows as primary liaison between product, engineering, and stakeholders.

Tableau Customer Satisfaction Operational KPIs Process Improvement Stakeholder Management