Jennifer Halsall
@jenniferhalsall
Experienced account manager specializing in optometry sales, business development, and relationship management.
What I'm looking for
I am an experienced account manager in the optical industry with a strong track record of delivering targeted revenue growth and driving commercial initiatives. Over five years with Carl Zeiss Vision I have managed key accounts and independent practice relationships while consistently meeting and exceeding targets.
My strengths include consultative business development, territory and forecast planning, and designing persuasive sales and rebate plans that unlock new revenue streams. I have led onboarding, co-travel with senior leadership, and presented plans to SLT.
I have hands-on training experience, having created and delivered CPD and onboarding sessions for groups of 6–100, both in person and online, and I have organized customer events and represented the company at major industry shows.
Previously I managed an optical practice and a team of 7+, implemented clinical services, oversaw sales and inventory, and tracked KPIs—combining clinical knowledge (BSc Ophthalmic Dispensing) with commercial acumen to grow territories and equipment sales.
Experience
Work history, roles, and key accomplishments
Managed key accounts and new business in the North-West using consultative sales and territory planning; delivered 30% YoY revenue growth and £100k equipment sales in the last financial year. Organized customer events, delivered CPD training to groups of 6–100, and onboarded new account managers.
Led KAM activity for Boots and franchise groups, developed a custom rebate plan and portfolio access that grew territory revenue from £800k to £1.5M. Trained local teams and established regional manager relationships to drive store revenue.
Covered ECP North-West account management responsibilities, delivering consultative support, territory planning and equipment sales while supporting team objectives.
Practice Manager / Dispensing Optician
Eyesentials Opticians
Sep 2007 - Dec 2019 (12 years 3 months)
Managed a team of 7+ clinical and non-clinical staff, oversaw sales, customer service and inventory, implemented new clinical services and tracked KPIs to drive revenue and satisfaction.
Education
Degrees, certifications, and relevant coursework
Canterbury Christ Church University & ABDO College
Bachelor of Science (Hons), Ophthalmic Dispensing
2014 - 2018
Grade: 2:2
Activities and societies: Vocational training with ABDO College; City & Guilds in Diabetic Retinal Screening.
Completed a BSc (Hons) in Ophthalmic Dispensing (2:2) alongside vocational training at ABDO College from September 2014 to January 2018.
Bishop Rawstorne
GCSEs, General Secondary Education
2001 - 2006
Attended secondary school and achieved 11 GCSEs including Maths and English between September 2001 and June 2006.
Availability
Location
Authorized to work in
Job categories
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