Heather Allen

Created audience profiles, one-pagers, and executive-ready storylines. Supported audience segmentation and insight development for media and marketing stakeholders.

Partnered with client-facing teams to translate advertiser goals into audience insights for key accounts. Developed reusable audience narratives and performance readouts, and produced methodology documentation and measurement frameworks.

Led a global analytics team of 10+, standardizing reporting and documentation practices across international markets. Negotiated a multi-year analytics partnership with Kantar valued at approximately USD 5 million.

Owned international audience analytics across 30+ markets, delivering actionable insights to senior leaders. Built repeatable workflows for performance tracking and coordinated data and vendor integrations.

Developed SQL-driven reporting and dashboards (Tableau/Power BI) to support audience segmentation and performance monitoring. Partnered with data engineering to improve ingestion processes and database reliability.

Designed and analyzed fan research, including panel surveys, to inform programming strategy. Provided ongoing ratings and viewership analysis for U.S. programming.

Delivered audience and programming insights for TV Land and supported cross-brand competitive tracking for Comedy Central and Spike TV. Created executive-ready reporting using Nielsen and digital analytics.

Executed media schedule negotiations for clients and directed the successful delivery of high-volume media efforts. Maintained strong client relationship management with vendors and agencies.

Assessed ratings trends and audience composition daily. Utilized AdSpender and Stradegy to assess consumer spending and assisted buyers in media planning and negotiations.

Earned a Bachelor of Arts in Communications with a minor in Sociology from Pace University in 2006.