Jenifer Zabala
@jeniferzabala
I build operating frameworks and lead cross-functional strategic projects across international brand portfolios.
GermanyWhat I'm looking for
At Meliá Hotels International, I led marketing and brand initiatives end to end across a seven-brand portfolio, turning ambiguous briefs into launches, reporting, and repeatable processes.
I built the guidelines and operating framework used as a shared standard across markets and partners, while managing a high-volume project pipeline and aligning marketing, product, and tech teams under deadline pressure.
Earlier, I managed front-office and guest experience teams at Meliá and owned logistics, budgets, and stakeholder communication for brand activations at Hilton Hotels and Waldorf Astoria across Amsterdam and Rome.
Experience
Work history, roles, and key accomplishments
Led marketing and brand initiatives end to end across a 7-brand portfolio, from ambiguous brief to launch and reporting, designing new processes from the ground up. Built the guidelines and operating framework used as the shared standard across every market and partner, coordinating cross-functional teams under deadline pressure.
Education
Degrees, certifications, and relevant coursework
OSTELEA
Master of Science, Revenue Management, Marketing & E-Commerce
MSc in Revenue Management, Marketing & E-Commerce from OSTELEA, Barcelona, completed in 2021.
Rey Juan Carlos University
Bachelor of Arts, Tourism & Hospitality
BA in Tourism & Hospitality from Rey Juan Carlos University, Madrid, completed in 2016.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Salary expectations
Job categories
Skills
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