Looking for a job

Jefre Nicholls

@jefrenicholls

Marketing Director at VIMALIFE shaping brand strategy and integrated campaigns across fitness, wellness, digital, social and community channels.

Canada

Message

What I'm looking for

I’m focused on brand growth, integrated campaigns, cultural relevance, considered partnerships and creative systems that make a brand instantly recognizable.

At VIMALIFE, I lead brand, marketing and creative strategy for an elevated Toronto fitness and wellness brand across digital, social, experiential and community channels. I develop integrated campaigns supporting membership acquisition, retention, awareness and brand affinity.

At ROMONA KEVEZA COLLECTION, I led creative development across advertising, social, editorial, digital and sales materials, and created campaign artwork, press kits and lookbooks. At BRIDGE FASHION MARKETING & BRAND DEVELOPMENT, I led creative strategy and brand development for fashion and lifestyle clients.

My work spans luxury, fashion, retail, lifestyle and wellness, including partnerships, community programming and brand experiences. I’m focused on brand growth, integrated campaigns, cultural relevance and creative systems that make a brand instantly recognizable.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

VIMALIFE

Lead brand, marketing and creative strategy for an elevated Toronto fitness and wellness brand across digital, social, experiential and community channels. Develop integrated campaigns supporting membership acquisition, retention, awareness and brand affinity.

Brand Strategy Integrated Marketing Creative Direction Digital Marketing Social Media Email Marketing Experiential Marketing Partnerships Community Marketing Campaign Development

Senior Graphic Designer

SENTALER

Jan 2024 - Dec 2024 (11 months)

Translated luxury brand strategy into sophisticated visual communications across marketing, digital and print touchpoints. Partnered with creative and marketing teams to maintain and evolve a consistent premium visual language.

Graphic Design Brand Identity visual communication Print Design Digital Design Adobe Creative Suite

Graphic Designer / Art Department

Romona Keveza Collection

Jan 2014 - Dec 2021 (7 years 11 months)

Led creative development across advertising, social, editorial, digital and sales materials for the international luxury fashion brand. Created campaign artwork, press kits and lookbooks; managed photography, retouching and visual assets across channels.

Creative Direction Advertising Social Media Editorial Digital Design Print Design Photography Retouching Lookbooks Press Kits

Chief Creative Officer

Bridge Fashion Marketing & Brand Development

Jan 2015 - Dec 2018 (3 years 11 months)

Led creative strategy and brand development for fashion and lifestyle clients from concept through execution. Art directed national print, digital and video campaigns; developed identities, marketing platforms and visual storytelling systems.

Creative Strategy Brand Development Art Direction Print Ads Digital Campaigns Video Campaigns Identity Design Visual Storytelling Media Placement Partnerships

Director of Designer Relations

TOM* | Toronto Men's Fashion Week

Jan 2014 - Dec 2015 (1 year 11 months)

Managed relationships between event leadership and participating designers, supporting seasonal programming, communications and production. Collaborated across event, PR, creative and production teams to deliver cohesive designer and guest experiences.

Event Management Relationship Management Communication Skills Production PR Creative Collaboration

Fashion Editor

Outwords Magazine

Jan 2012 - Dec 2014 (2 years 11 months)

Directed fashion editorial content from concept through publication, including calendars, shoots, styling, photography and written editorial.

Editorial Direction Content Creation Fashion Styling Photography Writing Publication Management

Direct Marketing Coordinator

Sears Canada

Jan 2013 - Dec 2013 (11 months)

Coordinated production of 23 annual catalogues with merchandising teams and external production partners. Conducted product, page and campaign sales analysis, producing weekly performance reporting and merchandising insights.

Direct Marketing Catalogue Production Merchandising Sales Analysis performance reporting Data Analysis

Marketing & Merchandise Coordinator

Nygard International

Jan 2012 - Dec 2013 (1 year 11 months)

Supported integrated retail marketing, merchandising, PR and business development initiatives. Developed visual merchandising strategies and conducted competitive, trend and consumer preference analysis.

Retail Marketing Merchandising PR Business Development Visual Merchandising Competitive Analysis Trend Analysis Consumer Research

Social, Digital Media & Communications Director

Chef Network Inc.

Jan 2011 - Dec 2012 (1 year 11 months)

Directed communications, social media and digital content for a talent network representing culinary personalities. Developed B2B and B2C awareness campaigns, managed digital performance, press materials and creative content.