Dominic Coballe

Consulting founding team on product development, go-to-market strategy for a Generative Engine Optimization (GEO) platform for hospitality brands. Using LLMs to identify patterns in brand visibility and building the systems that scale project management, creative production, relationship-building and business development. Fractional engagement.

Defining brand, advertising, marketing and content strategy for new luxury resorts and residences. Partnering with CMO and Sales to oversee pre-launch creative direction and content marketing. Used LLMs to turn creative briefs into digital and print templates used by cross-functional teams. Duties include Design, supplier management, account management and relationship-building.

Taught design software and UI/UX principles to 2nd and 3rd year design students. Mentored students in strategy, critical thinking and presentation skills.

Built and led design team for a Y-Combinator startup. Shaped UX vision for IDE tools, delivering prototypes, design system, and framework. Collaborated with engineering, research, and marketing teams.

Launched brands in regulated markets in Canada/US/Europe. Oversaw design, content, marketing, partnerships, and budgets. Secured celebrity endorsements and event partnerships. Guided product development, manufacturing, and international expansion. Duties included relationship-building, account management, recruiting and business development.

Co-founded lifestyle brand producing apparel, housewares, and art. 30+ unique product lines sold online and at retail internationally. Managed design, sales, retail, supply chain and marketing. Partnered with brands on co-marketing and organized community events.