Samra Asif

Assisted in managing the weekly deadlines and deliveries of a team of three associate graphic designers, conducted final quality assurance checks, ensuring accurate and client-approved designs. Oversaw social media profiles spanning audiences of 4K to 400K+, encompassing post scheduling, comment and message responses, and follower interactions.

Managed organic and paid social media channels including organic content and campaign budget and strategies. Managed brand identity through written and digital content to ensure content aligns with the brand and product values. Built and implemented product and brand messaging including value propositions, branding decks, taglines and messaging, customer personas, and overall product positioning.

Collaborated on ideation and implementation of diverse client marketing campaigns. Contributed to successful campaigns, enhancing client online presence and audience engagement. Assisted in developing assets for campaigns to create shareable content that garnered over 100,000 views. Developed and curated compelling content across various social media platforms, encompassing posts, visuals, and vid

Independently worked on layout for both print and digital signage, event fliers, newsletters, and business collateral. Incorporated A/B testing insights to iteratively improve email and ad designs for enhanced click-through and conversion rates.