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Sophie Safie

@sophiesafie

Message

I drive growth campaigns, content, and partnerships for consumer platforms and community initiatives.

Malaysia

Message

What I'm looking for

I'm looking to drive growth, content, partnerships, and community programmes for consumer-facing businesses, using data, creative execution, and cross-functional collaboration.

I've led consumer growth and brand programmes at Grab Malaysia and TRYKE, spanning ATL campaigns, merchant engagement, retention, events, partnerships, and digital content. At Grab, I coordinated the nationwide Grab 5-Star Eats Awards for 300+ merchants and allocated a US$44,000 regional budget using SQL-based GMV and rating criteria.

As TRYKE's sole in-house marketing lead, I built B2B partnerships, led influencer and on-ground campaigns, and managed content reaching 175,000 app users. I've also supported medical-tourism patient acquisition and founded Wanita Primadona, a women's empowerment community focused on skills-building and employability.

Experience

Work history, roles, and key accomplishments

Marketing Coordinator

Grab Malaysia

Apr 2026 - Sep 2026 (5 months)

Led ATL and on-ground execution for the Grab 5-Star Eats programme, including a collaboration with the Ministry of Tourism. Coordinated the nationwide Grab 5-Star Eats Awards event and managed a $44,000 USD regional budget using SQL-based criteria.