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Jeffrey LeFors

@jeffreylefors

I build brand systems and multi-platform campaigns for real estate, education, nonprofit, and public-sector organizations.

United States

Message

What I'm looking for

I'm looking to lead brand strategy, visual identity, governance, and multi-platform campaigns where I can build strong systems and help organizations clarify their story.

I've built brand systems, property campaigns, and creative operations for Colliers Indianapolis, Indianapolis Public Schools, and organizations across commercial real estate, education, nonprofit, and public sectors.

At Colliers Indianapolis, I became the first full-time hire in this role and served as the primary design partner for the Senior VP of Marketing, more than 50 brokers, administrative staff, and vendors. I introduced in-house property video production, 3D animation, and photography while leading more than 100 custom multi-platform campaigns that helped earn a national Marketing Endeavor of the Year award.

Through LeFors Design LLC, I help organizations clarify positioning, messaging, and visual identity. My work includes brand identities and fundraising campaigns for the Cystic Fibrosis Foundation, Leukemia & Lymphoma Society, and Crohn's & Colitis Foundation, as well as political campaigns in Indiana, New York, and New Jersey.

I've also led design for the state's largest school district, creating collateral across 135+ projects and 700+ designs, and founded a drone photography and video business serving commercial and residential real estate.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategist, Visual Identity, Owner

Current

LeFors Design LLC

Oct 2010 - Present (16 years)

Provides brand strategy and advisory to help organizations clarify positioning, messaging, and visual identity. Crafts core stories and builds cohesive brand systems, including identities for major fundraising drives and political campaigns.

Brand Strategy Visual Identity Positioning Messaging Logo Design Campaign Collateral

Senior Graphic Designer, Brand Manager

Colliers Indianapolis

Apr 2016 - Apr 2026 (10 years)

Built and expanded internal creative operations as the first full-time hire in this role, serving as the primary design partner for the Senior VP of Marketing, over 50 brokers, admin staff, and external vendors. Modernized the firm's visual strategy by introducing in-house property video production, 3D animations, and photography alongside core listing assets, and spearheaded over 100 custom, mult

Lead Designer, Project Manager

Indianapolis Public Schools

Feb 2015 - Apr 2016 (1 year 2 months)

Created collateral for over 135 projects, consisting of over 700 unique designs. Established and maintained the IPS brand across all platforms, promoting news, events, campaigns, and district initiatives.

Branding Graphic Design Project Management Marketing Collateral