At Luxury Presence, I directed the “Luxury Presence Community” campaign from inception to launch, growing membership to 2,000+ real estate professionals with an average engagement rate of 10%. I also led four designers and partnered with marketing leadership on creative and brand consistency across channels.
At BiggerPockets, I helped steward the brand as its community grew from 200K to 1M+ members. I directed campaigns across video, social, email, web, and events, including three BPCON campaigns that reached 5,000+ members and sold through all event tickets.
At Logixboard, I led a website redesign that lifted site conversion 40%+. Across my work, I turn audience insight into brand stories and campaigns, and build creative teams and systems that help the work reach people consistently.

