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Brian Hays

@brianhays

Brand development and communications leader at theGROWTHPROject, translating business goals into identities, campaigns, and practical brand experiences.

United States

Message

At theGROWTHPROject, I direct brand strategy, visual systems, and client communications across healthcare, real estate, bioscience, retail, and professional services. I translate business objectives into identity, campaign, digital, and content programs designed for practical adoption.

Previously, I led design and marketing at Parks Realty, including digital communications reaching more than 30,000 recipients monthly, and led web-based communications design and delivery at Hospital Corporation of America (HCA) for a 100,000+ user base. My selected work includes brand-to-launch programs supporting a documented $500K first-year event impact and $100K+ monthly mobile-prosthetics revenue.

Experience

Work history, roles, and key accomplishments

Current

Principal, Brand Development & Communications

Current

theGROWTHPROject

Jan 2020 - Present (6 years 9 months)

Direct brand strategy, visual systems, and client communications across healthcare, real estate, bioscience, retail, and professional services. Translate business objectives into identity, campaign, digital, and content programs designed for practical adoption.

Brand Strategy Visual Identity Art Direction Campaign Development Graphic Design Digital Experience Content Strategy Marketing Planning Email Marketing Social Media Strategic Communications Audience Development Training Adobe Illustrator Photoshop InDesign Figma HTML CSS Multimedia Production

Director, Design & Marketing

Parks Realty

Jan 2019 - Dec 2020 (1 year 11 months)

Developed marketing plans, campaign calendars, budgets, and competitor analysis for corporate initiatives. Led email, social, blog, and digital communications reaching more than 30,000 recipients monthly.

Marketing Planning Campaign Management Budgeting Competitive Analysis Email Marketing Social Media Blogging Digital Communication

Senior Instructional Designer & Consultant, Learning Solutions

Hospital Corporation of America (HCA)

Jan 2006 - Dec 2019 (13 years 11 months)

Led design, scripting, storyboarding, multimedia production, and delivery of web-based communications for a 100,000+ user base. Developed campaign brands, intranet communications, learning experiences, and sustained client partnerships.

Instructional Design Storyboarding Multimedia Production Web based Training Brand Campaigns Intranet communications Learning Experience Design Client Partnerships