Amanda Poloway
@amandapoloway
Marketing & brand leader turning strategy into measurable growth through scalable brand systems and integrated campaigns.
United StatesWhat I'm looking for
I’m a marketing and brand leader with 10+ years of experience turning strategy into measurable results across brand positioning, integrated campaigns, PR, and creative direction. I’m known for building brand systems that scale across distributed teams and multi-market networks—and for doing the work from the strategic brief to hands-on production.
I lead messaging and marketing that connects directly to business outcomes, whether I’m running community outreach and event coordination, or driving regional growth across 15+ markets. In prior roles, I’ve delivered a 27% increase in qualified leads and a 170% jump in social engagement in 90 days by refreshing campaign strategy and tightening messaging.
I’m also deeply focused on earned media, executive and internal communications, and brand governance that keeps organizations unified without slowing teams down. From a $6B merger onward, I’ve built brand architecture, tone-of-voice guidelines, review/approval processes, and workshop-driven frameworks that give local markets clear creative direction while preserving a unified brand voice.
Experience
Work history, roles, and key accomplishments
Admissions & Site Director
Orbis Education
Nov 2025 - Present (5 months)
Lead messaging, community outreach, and event coordination for a healthcare education program, managing campaign content through day-of logistics. Support campaigns that maintain a pipeline of 300+ qualified applicants and consistently reach a 96-student enrollment goal across three cohorts per year.
Regional Marketing Director
Cascade Hasson Sotheby's International Realty
Apr 2021 - Oct 2024 (3 years 6 months)
Led brand and marketing strategy across 15+ markets and a distributed network of 500+ agents, driving a 27% increase in qualified leads and a 170% jump in social engagement in 90 days. Directed PR and earned media, secured coverage in major publications, and planned and produced 10–25 events per year.
Director of Brand Fulfillment
Cascade Hasson Sotheby's International Realty
Oct 2019 - Apr 2021 (1 year 6 months)
Promoted after a $6B merger to lead brand governance and creative production, rebranded marketing collateral, and rolled out brand training across newly integrated teams. Built brand architecture, messaging frameworks, and tone-of-voice guidelines, and established a review/approval process that improved consistency without slowing teams.
Marketing Specialist
Cascade Hasson Sotheby's International Realty
Apr 2018 - Oct 2019 (1 year 6 months)
Revamped agent onboarding from scratch, onboarding 100+ new team members per year with consistent brand training and marketing resources. Planned and produced campaigns across digital, print, and experiential channels, developing messaging grounded in consumer research and competitive analysis.
Marketing Coordinator
Myhre Group Architects
Mar 2016 - Mar 2018 (2 years)
Designed marketing materials and managed architectural photography to support business development and strengthen market presence. Coordinated internal efforts to keep visual assets and collateral aligned with how the firm wanted to be positioned.
Education
Degrees, certifications, and relevant coursework
University of Oregon - Lundquist College of Business
Bachelor of Arts, Business Administration & Marketing
Earned a Bachelor of Arts in Business Administration & Marketing at the University of Oregon's Lundquist College of Business.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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