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Charleston Swann

@charlestonswann

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Senior SEO Specialist with expertise in AI-driven optimization strategies.

United States

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What I'm looking for

I am seeking a role that allows me to leverage my SEO expertise in a collaborative environment, focusing on innovative strategies and continuous learning.

I am a Senior SEO Specialist with over a decade of experience in developing and executing comprehensive SEO strategies tailored for luxury real estate and dental clients. My focus on national search growth and hyperlocal visibility has consistently improved organic search performance across various platforms. I thrive on leveraging data-driven insights to enhance visibility in both traditional search engines and AI-powered discovery tools.

Throughout my career, I have successfully managed SEO for over 100 clients, utilizing tools like Google Analytics, Ahrefs, and SEMRush to analyze performance and implement actionable recommendations. My expertise extends to optimizing content for AI-driven platforms, ensuring that my strategies align with the latest trends in search algorithms and user behavior. I am passionate about creating structured, high-quality content that resonates with both users and search engines.

Experience

Work history, roles, and key accomplishments

Senior SEO Specialist

Luxury Presence

Oct 2020 - Oct 2024 (4 years)

Developed and executed holistic SEO strategies for luxury real estate clients, focusing on national search growth and hyperlocal visibility, aligning with SEO best practices for both traditional search engines and AI-powered discovery platforms. Optimized content for LLM-friendly formats, including FAQs, How-Tos, and Q&A blocks, ensuring maximum visibility in search engines and AI-driven tools lik

SEO AI Powered Discovery Platforms Keyword Research Competitive Audits Ahrefs Link Building On Page SEO

SEO Consultant

MSROI

Aug 2018 - Aug 2019 (1 year)

Managed SEO for over 100 dental clients, specializing in hyperlocal SEO optimization and high-intent local queries, including Google My Business optimization. Crafted and optimized content for local SEO, using schema markup and local landing page optimization to enhance search visibility in metro markets.

SEO Local SEO Landing Page Optimization SEMrush Moz

Senior SEO Analyst

ProSites

Aug 2015 - Jul 2018 (2 years 11 months)

Managed SEO strategies for over 100 dental clients, including hyperlocal SEO optimization and the implementation of technical SEO solutions to improve site structure, crawlability, and page speed. Developed and optimized location-specific landing pages to drive local search visibility.

SEO Technical SEO Site Structure LLM Citation

SEO, SMO & Reputation Manager/Webmaster

Bar None Auction

Apr 2014 - Jan 2015 (9 months)

Led all SEO and site optimization initiatives for BarNoneAuction.com, ensuring high-ranking performance and user-friendly design across all devices. Focused on content optimization for AI-driven platforms, structured for voice search and natural-language queries.

SEO SEO Optimization SEMrush Moz Google Analytics

SEO Specialist

ADP/The Cobalt Group

Dec 2010 - Mar 2013 (2 years 3 months)

Managed SEO for over 150 automotive websites, focusing on content and optimization strategies aligned with Google’s search algorithm updates (Panda/Penguin). Consistently improved search rankings and traffic, contributing to a strong presence on both Google and other search engines.

SEO Content Management Optimization Traffic Generation Google Search Engine

Education

Degrees, certifications, and relevant coursework

Michigan State University

Unknown, Computer Science

Studied Computer Science at Michigan State University. The curriculum likely covered foundational topics in computer science, preparing for a career in technology.