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Nancy McDonald

@nancymcdonald

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Senior SEO strategist driving measurable organic growth through data-driven insights.

United States

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What I'm looking for

I seek a role where I can lead SEO strategy, use data and AI-driven audits, collaborate cross-functionally, and deliver measurable organic growth.

I am a Senior SEO Strategist and Analyst with 20 years of experience increasing organic search rankings, traffic, and conversions through data-driven SEO strategies.

I leverage tools like Google Analytics 4, Search Console, SEMrush, Screaming Frog, and Looker Studio, and I augment audits with custom AI prompts to identify technical and content opportunities that boost search visibility.

My work includes keyword research, on-page and technical SEO, link-building outreach, JavaScript SEO, Core Web Vitals optimization, schema implementation, and collaboration with developers and content teams to execute improvements.

I maintain a practice of continuous learning (recent certifications include GA4 Audit, JavaScript SEO, Google AI Prompt Writing, and Google BigQuery) and use project tools such as Asana, Trello, Teamwork, and Slack to deliver measurable gains for clients.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO Strategist

Current

Independent Consultant

Sep 2004 - Present (21 years 1 month)

Deliver data-driven on-page, off-page, and technical SEO strategies that increased search impressions (~11.86%), visibility (~7.65%), and organic traffic through audits, keyword research, and AI-augmented analysis.

Technical SEO Keyword Research GA4 SEMrush Screaming Frog Link Building