NMNancy McDonald
@nancymcdonald
Senior SEO strategist driving measurable organic growth through data-driven insights.
United StatesWhat I'm looking for
I am a Senior SEO Strategist and Analyst with 20 years of experience increasing organic search rankings, traffic, and conversions through data-driven SEO strategies.
I leverage tools like Google Analytics 4, Search Console, SEMrush, Screaming Frog, and Looker Studio, and I augment audits with custom AI prompts to identify technical and content opportunities that boost search visibility.
My work includes keyword research, on-page and technical SEO, link-building outreach, JavaScript SEO, Core Web Vitals optimization, schema implementation, and collaboration with developers and content teams to execute improvements.
I maintain a practice of continuous learning (recent certifications include GA4 Audit, JavaScript SEO, Google AI Prompt Writing, and Google BigQuery) and use project tools such as Asana, Trello, Teamwork, and Slack to deliver measurable gains for clients.
Experience
Work history, roles, and key accomplishments
Senior SEO Strategist
Independent Consultant
Sep 2004 - Present (21 years 1 month)
Deliver data-driven on-page, off-page, and technical SEO strategies that increased search impressions (~11.86%), visibility (~7.65%), and organic traffic through audits, keyword research, and AI-augmented analysis.
Education
Degrees, certifications, and relevant coursework
GA4 Audit Course
Certificate, Analytics
Completed a GA4 Audit Course in May 2025 focused on auditing Google Analytics 4 implementations and reporting.
JavaScript SEO (training)
Certificate, SEO
Completed JavaScript SEO training in November 2024 covering JavaScript-related crawling, indexing, and rendering issues for SEO.
Google AI Prompt Writing
Certificate, Artificial Intelligence
Completed Google AI Prompt Writing training in October 2024 on crafting effective prompts for AI-assisted workflows.
Google BigQuery
Certificate, Data Engineering
Completed Google BigQuery training in 2023 focusing on large-scale data analysis and SQL for analytics.
Google Data Analytics
Certificate, Data Analytics
Completed the Google Data Analytics training in 2021 covering data analysis techniques and tools for interpreting web and marketing data.
Search Engine Academy
Certificate, Search Engine Optimization
2004 - 2004
Completed training at Search Engine Academy in 2004 focused on search engine optimization principles and tactics.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
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