Open to opportunities

Jeffrey Catalano

@jeffreycatalano

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Strategic partnerships executive with 10+ years in business development.

United States

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in strategic partnerships to drive growth and create impactful solutions.

I am a seasoned Business Development and Strategic Partnerships executive with over a decade of experience in driving product-aligned integrations and executing ERP/API partnerships. My career has been marked by significant achievements, including leading partner ecosystems at Financeit, where I designed and launched innovative workflow solutions that integrated CRM, billing, and lead management tools for major partners in the home improvement and retail sectors.

Throughout my tenure, I have successfully negotiated complex service agreements and enabled product roadmaps that support scalable API integrations, resulting in measurable growth. My role involved collaborating cross-functionally with product, sales, and marketing teams to develop partner training systems and sales enablement tools, ensuring that our integrations were not only effective but also aligned with our partners' needs.

As a founder of the Real-T Mobile App, I showcased my entrepreneurial spirit by building a mobile SaaS app that combines essential tools for real estate professionals. My ability to integrate third-party APIs and develop lead-generation funnels has been pivotal in driving success in my projects. I am passionate about leveraging technology to create strategic partnerships that foster growth and innovation.

Experience

Work history, roles, and key accomplishments

Marketing & Technology Strategist

SugarBear Pro

Jan 2024 - Present (1 year 7 months)

Conducted full-stack tech and marketing audit; restructured backend platform and CRM workflows using Elevar, Klaviyo, Gatsby, and Loyalty Lion. Developed strategic go-to-market plan integrating product partnerships, retention marketing, and Amazon optimization.

Marketing Audit CRM Go To Market Strategy Elevar Klaviyo Gatsby

Founder & Strategist

Real-T Mobile App

Jan 2021 - Present (4 years 7 months)

Built a mobile SaaS app combining CRM, route planning, mortgage tools, e-signatures, and listings for real estate professionals; pitched and won national innovation grant. Integrated 3rd-party APIs and developed lead-gen funnels across MLS and social platforms.

SaaS CRM Mobile App Development API Integration Lead Generation MLS Platforms Salesforce HubSpot

Director of Business Development

Financeit / Centah

Jan 2017 - Present (8 years 7 months)

Spearheaded ERP and CRM workflow integration partnerships with national retail brands, lenders, and OEMs, contributing to Financeit’s market expansion and acquisition of Centah. Negotiated and launched co-branded API solutions across vendor lifecycle, reducing partner onboarding time by 40%.

ERP CRM API Integration Go To Market Strategy Data Governance Salesforce Looker QuickBase

Education

Degrees, certifications, and relevant coursework

MIT I-Corps

Certiication, Strategic Partnerships & Business Development

Completed a certiication in Strategic Partnerships & Business Development through the MIT I-Corps program. Focused on developing skills for effective strategic alliances and business growth.

Salesforce Trailhead

Certiication, CRM Architecture for Lead Conversion

Obtained a certiication in CRM Architecture for Lead Conversion from Salesforce Trailhead. Gained expertise in designing and optimizing CRM systems for improved lead conversion.