Open to opportunities

JC Ga Va

@jcgava

Message

I build LATAM demand generation and lifecycle programs that grow pipeline, engagement, and retention.

Mexico

Message

At Engageware, I lead international demand generation and lifecycle initiatives for AI conversational products across the US and LATAM, using paid media, email automation, webinars, HubSpot, and Salesforce to improve engagement and lead quality.

Previously at Globalization Partners, I managed Americas campaigns that increased MQL volume by 25% and conversion rates by 30%, while generating more than 25,000 leads monthly across PPC, ABM, SEO, and email. At aggity, I generated over $1M in new revenue through integrated digital and lifecycle campaigns across LATAM SaaS markets.

Across 18+ years in marketing, I’ve built scalable CRM, segmentation, lead-scoring, automation, and multichannel programs for English, Spanish, and Portuguese markets. I work closely with Product, Sales, and Marketing teams to turn regional growth strategy into measurable pipeline and customer engagement outcomes.

Experience

Work history, roles, and key accomplishments

Current

Demand Generation Specialist

Current

Engageware

May 2024 - Present (2 years 3 months)

Lead international demand generation and lifecycle initiatives supporting AI conversational products across US and LATAM markets. Designed and executed multichannel campaigns, built automated workflows, and developed ICP segmentation and ABM programs.

HubSpot Salesforce Marketing Automation Multichannel Campaign Management ABM Segmentation Lead Scoring Paid Media Email Marketing Webinars

Lead Generation Manager

Globalization Partners

Jun 2021 - Nov 2023 (2 years 5 months)

Managed regional lifecycle and demand generation initiatives across the Americas, driving engagement, pipeline growth, and customer retention. Executed automated nurturing campaigns and segmentation strategies that increased MQL volume by 25% and improved conversion rates by 30%.

Marketing Automation Segmentation A B Testing Lead Scoring PPC ABM SEO Email Marketing performance reporting

Lead Generation Manager

aggity

Nov 2018 - Jun 2021 (2 years 7 months)

Led demand generation and lifecycle initiatives across LATAM SaaS markets, focusing on automation, engagement, and pipeline generation. Implemented marketing automation workflows and developed targeted campaigns using CDP and intent data tools, generating over $1M in new revenue.

Marketing Automation CDP Campaign Management Demand Generation Lifecycle Marketing

Managing Director

Independent Consultant

Dec 2016 - Nov 2018 (1 year 11 months)

Delivered marketing and growth strategy consulting projects across multiple industries. Designed data-driven marketing strategies that increased pipeline performance by 30% and implemented CRM-based engagement strategies using automation and personalization frameworks.

Marketing Strategy CRM Marketing Automation Personalization Pipeline Growth

Marketing Manager

ScanSource

Apr 2016 - Dec 2016 (8 months)

Led regional marketing initiatives supporting demand generation and customer engagement across LATAM. Developed integrated campaigns that increased lead generation by 25% and supported customer journey refinement and lifecycle engagement strategies.

Demand Generation Customer Engagement Campaign Management Lifecycle Marketing

Marketing, PR & Communications Manager

Kumon

Aug 2009 - Mar 2015 (5 years 7 months)

Directed national marketing and lifecycle engagement programs supporting franchise growth. Doubled enrollments and increased franchise growth by 50% through structured lifecycle campaigns and regional marketing initiatives.

Lifecycle Marketing Campaign Management PR Regional Marketing