At Nava&Blust, I manage campaign operations in HubSpot and Pardot, configuring emails, landing pages, contact lists, and automated workflows. I build and optimize lead nurturing programs around audience segments and lifecycle stages.
I also create dashboards and performance reports, run A/B tests, and use campaign data to recommend improvements to targeting and engagement. I work with marketing, design, and technical teams on email, paid, and multichannel campaigns.
At Cliento, I led design, video, copy, and paid media teams delivering marketing strategies for brands in Mexico. I also configured workflows, nurturing campaigns, and lead scoring in HubSpot and Salesforce.
At Adecco Group, I executed B2B digital marketing campaigns across Latin America and worked in Zurich for several months, leading global CRM strategies. I built automated workflows and email sequences in Salesforce Marketing Cloud, and tested landing pages through A/B testing.
