Skip to main content
JM
Looking for a job

Javier Meléndez

@javiermelndez

I lead digital marketing, demand generation, paid media, e-commerce, and client engagement programs.

Mexico
Message

I'm currently managing client engagement for The Coca-Cola Company at Pop Atelier | Beex, coordinating unit orders, production logistics, U.S. shipments, and associated digital content.

Previously, I led travel marketing at DataArt and marketing services at HostPapa, where I managed a 15-person team and built digital campaigns, paid advertising, e-commerce, and product-launch strategies.

I've also led demand generation at Choose Just and social advertising at SpotOn, managing growth campaigns, social and Google Ads, Shopify product operations, KPI reporting, and daily budgets exceeding $2,000.

Experience

Work history, roles, and key accomplishments

Pop Atelier | Beex logoPB
Current

Client Engagement Manager - The Coca-Cola Company

Oct 2025 - Present (11 months)

As a Client Engagement Manager, I manage client relationships and oversee follow-up for new unit orders, ensuring a seamless experience from request to delivery. I coordinate logistics with the Mexico production plant and manage the end-to-end shipment of units to The Coca-Cola Company in the United States, supporting multiple bottler clients. In addition, I oversee and coordinate all digital cont

DataArt logoDA

Travel Marketing Team Lead

Aug 2024 - Jul 2025 (11 months)

Worked as Travel Marketing Team Lead at DataArt.

HostPapa logoHO

Head of Marketing Services

Jul 2023 - Aug 2024 (1 year 1 month)

B2B service company. Leading a team of 15 people among Community Managers, Web Developers, Graphic Designers, Traffickers, Content Writers and Account Managers. Direct contact and relationship with C+ clients, CEO's and CMOs managing their accounts with upsale purposes. Reporting directly to the company's CMO, creating digital marketing campaigns and strategies for all products and new product lau

Choose Just logoCJ

Demand Generation Marketing Manager

Jul 2022 - Jul 2023 (1 year)

American startup company oriented in B2B and B2C clients. Creation and implementation on Growth campaigns for both brand awareness and lead generation. Leading a digital marketing team of 6 people. Creation of Marketing Plan for the year. Contact directly with CMOs and CEO’s of American companies in the US and Canada. Creation of strategies for upgrades from our services. Creation of content on So

SpotOn Transact, Inc. (SpotOn) logoSS

Social Ads Manager

Jul 2020 - Jul 2022 (2 years)

Creation of B2B digital marketing strategies for Small-Medium sized businesses in United States (Restaurants mostly) Reporting directly to the Growth Director. Leading a team of 11 people. Creation of digital strategies and implementation of paid advertising on social channels like Facebook, Twitter, Instagram, LinkedIn and Google. Creating targeted audiences for specific products. Creation and c

Education

Degrees, certifications, and relevant coursework

UM

Universidad del Valle de México

Licentiate degree, Communication and Media Studies

2010 - 2013

TM

Tecnológico de Monterrey

2001 - 2010

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan