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Erwin Farret

@erwinfarret

I grow hospitality and experiential portfolios through regional brand strategy, digital commerce, and revenue governance.

Mexico

Message

What I'm looking for

I'm looking to lead regional brand, commercial growth, and digital transformation for hospitality or experiential portfolios, partnering with executives and investors to build scalable guest ecosystems and measurable revenue growth.

At The Dolphin Company, I lead digital marketing and e-commerce across hospitality and experiential properties in LATAM, the US, and the Caribbean. I connect omnichannel growth, SEO, analytics, automation, and revenue governance to improve commercial performance.

I've improved ROAS by 35%, increased organic traffic by 20% across 70+ domains, and raised customer lifetime value by 25% through segmentation and behavioral automation. I also built GA4, BigQuery, dashboard, and n8n automation frameworks that reduced manual work by 40%.

Previously, I led brand and commercial strategy for Ventura Entertainment and Best Day Travel Group, shaping multi-property positioning, launches, loyalty, partnerships, and market growth. I work directly with executives and investors to translate brand ambition into scalable guest ecosystems and measurable financial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Marketing

Current

The Dolphin Company

Jan 2023 - Present (3 years 8 months)

Leads omnichannel campaign strategy and paid media management across hospitality and experiential properties, improving ROAS by 35% and increasing organic traffic by 20% YoY.

Meta Ads Google Ads Display Programmatic TikTok Conversions API (CAPI)A B Testing SEO GA4 BigQuery N8n Email Automation Attribution Modeling MMM

Current

Corporate Marketing & Commercial Innovation Sr. Manager

Current

The Dolphin Company

Jan 2023 - Present (3 years 8 months)

Directs regional brand architecture and commercial governance across 20+ experiential destinations, reducing third-party channel dependency by 22% and delivering 2X direct revenue growth.

Brand Architecture Commercial Governance Budget Management Strategic Partnerships Attribution Modeling MMM Performance Marketing Cross functional Leadership

Marketing & Brand Strategy Manager

Ventura Entertainment

Jan 2019 - Dec 2022 (3 years 11 months)

Led integrated brand and commercial positioning across nine entertainment properties, delivering +30% visitation growth and +25% revenue increase.

Brand Strategy Market Entry Positioning Co Branding Experiential Programming CAPEX P&L Modeling

Head of Marketing & Strategic Alliances

Best Day Travel Group

Jan 2015 - Dec 2018 (3 years 11 months)

Managed $50M+ commercial portfolio across 12 international markets, driving +17% international conversion growth and co-leading the launch of Best Day Rewards loyalty program.