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@jaumegrauferris
Senior product leader specializing in SaaS, gamification, and data-driven growth.
I am a senior product leader with over a decade building and scaling SaaS products across B2B and B2B2C markets, focused on gamification, engagement and monetization.
I joined Fourvenues as the first PM and led eCommerce and payments end-to-end, introduced product frameworks and dashboards, and increased ACV by 11% in six months while improving conversion and reducing manual processes.
Previously I built Catalogus and Zeppelean from scratch—implementing gamification and behavioral design to drive retention, training completion, and engagement improvements measured in double- and triple-digit gains.
I founded and led a bootstrapped HR-tech company for seven years, running product, UX, engineering and go-to-market; I emphasize data-driven discovery, rapid experimentation, compliance (GDPR), and cross-functional alignment to deliver measurable business impact.
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Work history, roles, and key accomplishments
Fourvenues
Jul 2023 - Jul 2025 (2 years)
Led product management for a B2B2C SaaS suite for nightlife SMBs, introduced first product frameworks and dashboards, and owned eCommerce/payments end-to-end; initiatives increased ACV by 11% in six months and improved conversion and recurring revenue.
Self Employed
May 2016 - Jul 2023 (7 years 2 months)
Co-founded and led product strategy for a bootstrapped HR-tech/gamification SaaS company for seven years, managing product, UX, go-to-market and enterprise projects while ensuring GDPR-aligned, scalable solutions.
Catalogus
Feb 2019 - May 2022 (3 years 3 months)
Built product from scratch within Prisma's portfolio, implemented gamification and data-driven practices that increased session frequency by 20%, voluntary usage by 28%, and sped training completion by 300%.
Zeppelean
Apr 2016 - Aug 2019 (3 years 4 months)
Created and led a gamified employee performance platform in Prisma portfolio, integrating behavioral psychology and analytics to increase engagement by 35%, improve development plan creation by 54%, and achieve 92% positive feedback across 20+ organizations.
Play Jugo
Sep 2015 - Aug 2016 (11 months)
Led digital innovation and gamified HR projects for enterprise clients, digitizing training to save a client over €100K/year, increasing satisfaction 300% and achieving 99.7% participation.
Degrees, certifications, and relevant coursework
Advanced Mentorship Program, Product Management
2022 - 2023
Completed the Advanced Mentorship Program in Digital Product Management in 2022–2023 to deepen product leadership and strategy skills.
Bachelor of Arts, Audiovisual Studies
2008 - 2013
Completed studies in Audiovisual Studies with a focus on multimedia and digital production between 2008 and 2013.
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