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Jason Lippens

@jasonlippens

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Senior PPC and Google Ads expert delivering ROAS-focused campaigns for e-commerce and lead gen.

South Africa

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What I'm looking for

I’m looking to lead data-driven Google Ads campaigns for e-commerce and lead generation, where I can continuously optimize with testing, strong reporting, and landing-page improvements to deliver measurable ROI and sustained growth.

I’m a Senior PPC Manager and Google Ads specialist focused on driving high-performance campaigns with measurable ROI. I build and refine strategies across Search, Shopping, and Display to help clients grow through data-driven decisions and continuous optimization.

In my current role, I lead strategic planning and execution for a portfolio of clients, proactively identifying growth opportunities and scaling results with structured A/B tests and improvements to bidding, creatives, and landing pages. I also helped brainstorm and design automated flows using n8n to reduce time-consuming tasks for Herdl.

Previously, as a Google Ads Director for e-commerce and lead generation, I spearheaded campaign development and optimization across multiple industries, regularly improving performance by 20% for several clients. I’ve delivered standout outcomes such as increasing ROAS from 18 to 24 in the first two months, generating over R2 million in sales for an e-commerce client, achieving an average ROAS of 10:1, increasing conversion rates by 50%, and reducing CPC by 35%.

Experience

Work history, roles, and key accomplishments

Current

Senior PPC Manager

Current

Herdl

May 2025 - Present (1 year 1 month)

Led Google Ads strategy and execution across Search, Shopping, and Display, using data-backed experiments to improve ROAS. Increased a UK client’s ROAS from 18 to 24 within the first 2 months and helped design n8n automated flows to reduce time-consuming tasks.

Google Ads Shopping Ads ROAS A B Testing Bid Strategy Landing Page Optimization N8n Conversion Tracking

Google Ads Director

BaseCloud

Oct 2020 - Apr 2025 (4 years 6 months)

Developed and optimized high-performance Google Ads campaigns across Search, Shopping, and Display for multi-industry clients, improving performance through structured A/B testing. Generated over R2 million in sales on R200,000 spend for an e-commerce client with an average ROAS of 10:1 and reduced CPC by 35% for several clients.

Google Ads Shopping Ads ROAS A B Testing Keyword Research Google Analytics Bid Strategy Conversion Rate Optimization

Digital Marketing Specialist

Caelestis

Mar 2019 - Sep 2020 (1 year 6 months)

Managed Google Ads campaigns for e-commerce clients, focusing on paid search and Shopping Ads to drive traffic and conversions. Used Google Analytics insights to optimize landing pages, refine bids and keywords, and reduce CPA.

Google Ads Paid Search Google Shopping Conversion Tracking Google Analytics Landing Page Optimization Keyword Research Bid Strategy CPA Optimization

Account Manager

Brand Cartel

Jun 2017 - Mar 2019 (1 year 9 months)

Analyzed and optimized Google Ads campaigns for retail and e-commerce clients to help achieve KPIs and drive sales. Produced an ROI of R26.93 per R1 spent for a retail client and generated R2 million in revenue from an initial R200,000 spend for an e-commerce campaign.

Google Ads Campaign Optimization Keyword Research Conversion Tracking A B Testing Retail Media performance reporting

Junior Public Relations Executive

Oxigen

Aug 2015 - Jun 2017 (1 year 10 months)

Managed social media and PR campaigns to increase brand visibility and customer engagement. Supported marketing initiatives including event management and content creation.

Social Media Management Content Creation Digital Marketing Support Event Management Customer Engagement