Open to opportunities

Jason Gurule

@jasongurule

Message

I build brand strategies, customer insights, and AI-enabled growth systems.

United States

Message

What I'm looking for

I'm looking to lead brand, customer, and AI-enabled strategy work where I can turn complex business problems into clear positioning, audience, messaging, and growth decisions while maintaining human judgment and strategic rigor.

I've shaped brand, customer, and go-to-market strategy for T-Mobile, Microsoft, Amazon, AT&T, Capital One, USAA, Whole Foods Market, and Sparkling ICE across senior roles at WPP, Publicis, Omnicom, and IPG agencies.

As Co-Owner and Chief Strategy Officer at Urban Ranch Agency, I lead positioning, audience strategy, segmentation, messaging architecture, campaign strategy, customer journeys, and AI-assisted systems. Previously, I led a 12-person strategy organization supporting T-Mobile's B2C and B2B businesses and helped transform Sparkling ICE from a regional brand into a national growth story.

I turn ambiguous business problems into clear strategic choices, using research, behavioral insight, and generative AI while keeping human judgment at the center.

Experience

Work history, roles, and key accomplishments

Current

Co-Owner & Chief Strategy Officer

Current

Urban Ranch Agency

Jan 2025 - Present (1 year 8 months)

Co-founded a strategy-led growth company combining senior brand strategy, behavioral insight and AI-assisted systems. Leads brand positioning, audience strategy, customer insight, segmentation, messaging architecture, campaign strategy, GTM planning and customer journey development.