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Brad Dunshee

@braddunshee

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Marketing executive at WISEcode who built its AI-ready brand system and grew weekly app installs to a record 4,149.

United States

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At WISEcode, I lead marketing across enterprise CPG data products, the WISEscan consumer app, and partner alliances. I built an AI-ready brand specification that gives people and automations a shared source of truth.

I also built WISEcode’s business intelligence system, connecting web analytics, app attribution, paid media, CRM, social, and survey data. A 220-spot iHeartMedia radio flight produced 13,628 attributed conversion events, while acquisition programs grew weekly installs to a record 4,149.

At Clearstory, I executed the repositioning from Extracker, rebuilding the positioning, messaging, and identity while maintaining pipeline with zero market-share loss. I aligned marketing to enterprise sales and helped support ARR growth from $500K to $2.5M in 12 months.

At SpotOn, I built the brand and marketing organization from zero, scaling the team to 20+ and developing a category narrative that carried through hypergrowth to a $3.15B valuation. Before my operator roles, I spent 17 years in agency strategy and account direction, marketing to enterprise buyers at companies including Intel, HP, Dell, Cisco, Microsoft, Visa, and Wells Fargo.

Experience

Work history, roles, and key accomplishments

Current

SVP, Marketing & AI Strategy Lead

Current

WISEcode

May 2025 - Present (1 year 4 months)

CMO-equivalent leading a ten-person team and agency partner across brand, positioning, PR, events, creative production, growth, and business intelligence for enterprise CPG data products, consumer app, and partner alliances.

Brand Governance AI First Marketing Business Intelligence PR Events Creative Production Growth Appsflyer HubSpot GA4 Braze Google Ads LinkedIn Ads Claude Perplexity ChatGpt Make Zapier ClickUp

VP of Marketing

Clearstory

Mar 2023 - Mar 2024 (1 year)

First marketing hire at a Series A B2B SaaS company; built the marketing function from zero and executed a complete brand repositioning from Extracker to Clearstory with zero market share loss.

Brand Repositioning Sales Led Growth ABM Demand Generation HubSpot AI Operations Pipeline Forecasting Lead Quality SLAs

Director of Marketing & PR

SpotOn, Inc.

Nov 2017 - Jan 2022 (4 years 2 months)

Founding marketing leader who built the brand, PR, content, and events functions and scaled the marketing organization from zero to 20+ through a $3.15B valuation.

Brand Building PR Content Marketing Event Marketing Sales Enablement HubSpot Multi Touch Attribution CAC LTV Pipeline Reporting

Strategy and Account Director

Havas

Agency-side strategy and account director roles introducing nascent technologies to enterprise clients including Visa, Intel, HP, Dell, Cisco, Microsoft, and Wells Fargo.

Strategy Account Management Enterprise Marketing Social Media Mobile Gamification

Strategy and Account Director

NineDots

Agency-side strategy and account director roles introducing nascent technologies to enterprise clients including Visa, Intel, HP, Dell, Cisco, Microsoft, and Wells Fargo.

Strategy Account Management Enterprise Marketing Social Media Mobile Gamification

Strategy and Account Director

Liquid

Agency-side strategy and account director roles introducing nascent technologies to enterprise clients including Visa, Intel, HP, Dell, Cisco, Microsoft, and Wells Fargo.

Strategy Account Management Enterprise Marketing Social Media Mobile Gamification

Strategy and Account Director

Euro RSCG

Agency-side strategy and account director roles introducing nascent technologies to enterprise clients including Visa, Intel, HP, Dell, Cisco, Microsoft, and Wells Fargo.

Strategy Account Management Enterprise Marketing Social Media Mobile Gamification