lisa szkatulski

I am an innovative, results-driven brand strategist and human experience leader with 20+ years shaping compelling narratives, customer experiences, and market-winning brand strategies. I blend consumer insights, psychology, and business acumen to create experiences that resonate and drive measurable business results.

I've led cross-functional teams and designed strategic workshops to unlock deep consumer understanding, authored foundational brand strategies for national expansion, and steered positioning and messaging for public service and utility campaigns. My work has been adopted and championed by executive leadership at client organizations.

My background spans agency, freelance, and nonprofit work across CPG, automotive, hospitality, banking, beauty, and more, and I bring an intrapreneurial approach that fosters operational improvement, mentorship, and new intellectual property.