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A H

@ah05

Brand strategy executive at MGM Resorts International who launched MGMShops.com across 15 resorts, exceeding revenue targets by 20%.

United States

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At MGM Resorts International, I led enterprise brand and marketing strategy across 18 resorts and more than 400 consumer-facing brands and experiences. I launched and scaled MGMShops.com across 15 resorts, exceeding revenue targets by 20%.

As Director of Portfolio Marketing Strategy for Entertainment & Sports, I led marketing across shows, attractions, artists and live events at more than 20 venues and 13 resorts. A new omnichannel portfolio campaign generated more than $10 million in incremental revenue.

I'm now a Strategic Advisor to select clients, helping business owners and leadership shape brand, go-to-market and customer experience strategies. I also develop an early-stage consumer brand, working on its positioning, product development and go-to-market planning.

Experience

Work history, roles, and key accomplishments

Current

Strategic Advisor - Marketing & Brand

Current

Select Clients

Jul 2025 - Present (1 year 3 months)

Advise business owners and leadership on marketing, brand, go-to-market and customer experience strategies focused on growth, acquisition and retention.

Marketing Strategy Brand Strategy Go To Market Customer Experience Segmentation Positioning Digital Marketing Partnerships

Executive Director of Brand Strategy

MGM Resorts International

Jan 2022 - Jul 2025 (3 years 6 months)

Led enterprise brand and marketing strategy for 18 nationwide resorts, encompassing 400+ consumer-facing brands and experiences. Directed integrated campaigns across paid media, CRM, social, PR, content, partnerships, retail, e-commerce and experiential channels.

Brand Strategy Integrated Marketing Paid Media CRM Email Marketing Social Media PR Content Marketing Partnerships Retail Ecommerce Experiential Marketing AI Automation Customer Journey Agency Management

Director Portfolio Marketing Strategy

MGM Resorts International

Mar 2017 - Jan 2022 (4 years 10 months)

Served as Head of Marketing, leading all marketing efforts for a diverse portfolio of world-class shows, attractions, artists and live events across 20+ venues and 13 resorts. Generated $10M+ in incremental revenue through a new omnichannel portfolio campaign.

Integrated Marketing Paid Media Digital Marketing CRM Social Media PR Content Marketing Experiential Marketing Partnership Management Budget Management Agency Management Go To Market Team Leadership Mentorship

Marketing Manager

MGM Resorts International

Jan 2015 - Mar 2017 (2 years 2 months)

Directed brand and marketing strategy for a 3,700-room casino resort and 5-acre theme park, achieving 25% YoY increase in online ticket sales. Orchestrated a $2.5M flagship event, generating 17% revenue growth.

Brand Strategy Integrated Marketing Customer Acquisition Event Management Market Research Stakeholder Management

Marketing Specialist

MGM Resorts International

Mar 2014 - Jan 2015 (10 months)

Drove revenue growth and efficiency by executing brand-aligned marketing campaigns that expand market reach. Partnered with PR, vendors and internal teams to optimize campaign performance and retention.

Marketing Campaigns Brand Alignment PR Vendor Management Data Analysis ROI Optimization

Sales & Marketing Executive

CREEL

Jul 2012 - Aug 2013 (1 year 1 month)

Drove 15% revenue growth by aligning sales and service strategies with upsell initiatives. Identified new markets and optimized partner mix to support scalable expansion.

Sales Strategy Marketing Strategy Upselling Market Expansion Partnership Management Negotiation Account Management

Marketing & Special Events Coordinator

Luxury Optical Holdings

Jul 2011 - Jul 2012 (1 year)

Led end-to-end planning and execution of brand campaigns and events for 40+ luxury brands across 50 national stores. Produced 20+ events annually while mentoring partners on brand standards.

Event Planning Brand Campaigns Budget Management Vendor Management Multi channel Marketing Social Media Direct Marketing Mentorship

Financial Services Executive Assistant

Ernst & Young Financial Services

Jun 2010 - Apr 2011 (10 months)

Reviewed multi-million-dollar budgets and prepared financial insights to support senior leadership decision-making. Supported senior leaders on business priorities, marketing initiatives and client-related activities.

Budget Reviews Financial Analysis Executive Support Customer Relationship Management Stakeholder Management