Ayo Kuyinu

Advises founder-led, growth-stage and enterprise organizations on positioning, commercial strategy, go-to-market priorities and executive narrative. Develops human-governed AI workflows for research, synthesis, content adaptation and decision support.

Leads client engagements across brand strategy, experiential activation and integrated marketing. Aligns client, agency and vendor teams around strategic briefs, resources and delivery priorities.

Developed the Febreze Multicultural Action Plan, translating audience research, sentiment analysis and cultural-behavior insight into brand strategy and creative direction. Aligned research, strategy, creative, account and client stakeholders around priority audiences and campaign implications.

Led a direct team supporting the transformation practice's AI services offering launch across conferences, Deloitte AI Factory activity and a client-partner event at Deloitte University. Translated AI, analytics and enterprise capabilities into commercially relevant positioning.

Supported a major automotive launch, translating brand architecture, customer insight and competitive context into communications and customer-experience direction.

Supported brand identity, positioning, packaging and market development for a consumer beauty and personal-care business.

Managed a multi-million-dollar P&G portfolio, connecting client objectives, audience behavior and platform capabilities to commercial opportunities. Partnered across sales, product, analytics and client teams on account strategy and emerging visual and intent-driven advertising formats.

Contributed to approximately $25M in FY2016 expense reductions through business intelligence and cross-functional operational improvements. Used customer and operating data to identify cross-channel friction and build decision-support analyses for senior leaders.

Led integrated healthcare and wellness category campaigns from brief and strategy through creative development, production and media execution across retail and digital touchpoints. Achieved 95% on-time and on-budget campaign delivery in a business vertical with more than $200M in revenue.

Connected customer preferences, product development, merchandising economics and brand expression from concept through retail execution.

MBA from The Fuqua School of Business at Duke University.

Bachelor of Arts in Psychology from Dartmouth College.

Professional certification in Behavioral Economics from NYU School of Professional Studies.