Open to opportunities

Steven Watkins

@stevenwatkins

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Experienced marketing automation specialist with a focus on data-driven strategies.

United States

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my marketing automation expertise while fostering a collaborative and innovative company culture.

As a Marketing Automation Specialist with over five years of experience, I have honed my skills in managing marketing operations using tools like Marketo and Salesforce. My expertise lies in designing and implementing automation processes that enhance lead engagement and streamline marketing efforts. I take pride in my ability to analyze campaign metrics and provide actionable insights that drive performance improvements.

Throughout my career, I have successfully led A/B testing initiatives to optimize productivity and maximize ROI. My collaborative approach has allowed me to work closely with management to define KPIs and create comprehensive reports that enhance campaign effectiveness. I am passionate about leveraging data to inform marketing strategies and improve overall team performance.

Experience

Work history, roles, and key accomplishments

Current

Marketing Automation Specialist

Current

FormAssembly

Jan 2019 - Oct 2024 (5 years 9 months)

Managed marketing operations in Marketo and Salesforce, overseeing email marketing, webinars, and lead lifecycle management. Designed automations to enhance engagement and provided insights to improve campaign performance. Collaborated on KPIs and led A/B testing for optimization.

Marketo Salesforce Email Marketing A B Testing Automation Lead Scoring Segmentation Asana

Email Marketing Analyst

FormAssembly

Dec 2016 - Jan 2019 (2 years 1 month)

Built and deployed email campaigns using Pardot, ensuring effective segmentation and compliance with regulations. Monitored performance metrics and conducted A/B testing to enhance engagement and ROI.

Pardot Email Campaigns Segmentation A B Testing GDPR Compliance Salesforce Data Hygiene

Inbound Sales Lead

FormAssembly

Dec 2014 - Dec 2016 (2 years)

Managed inbound leads using Salesforce and Pardot, optimizing engagement processes. Analyzed lead performance metrics and maintained dashboards to improve lead scoring models.

Salesforce Pardot Lead Scoring Inbound Marketing Data Analysis Reporting

Sales and Services Coordinator

Axium/Deltek

Jun 2013 - Sep 2014 (1 year 3 months)

Coordinated customer projects through Ajera software implementation and training. Managed travel arrangements and provided KPI reporting to executive teams.

Project Management Ajera Customer Training KPIs Travel Coordination