Looking for a job

Janelle Seah

@janelleseah

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Experienced marketer with 13 years of experience in Fortune 500 MNCs. Ex Hasbro, LVMH, Loreal.

Singapore

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What I'm looking for

I am looking for a job that offers a dynamic and challenging environment where I can apply my extensive marketing experience and strategic thinking to drive business growth. Especially roles that involve brand management, marketing strategy, and team leadership. I value company culture, opportunities for career growth, flexi work arrangements and the ability to make a meaningful impact.

I am a versatile marketer with more than 13 years of proven track record and success in managing multi-brands and portfolios across a wide range of industries and categories (Beauty, FMCG, Play and Entertainment). I am a highly inquisitive individual constantly in search of new challenges and ways of doing things. As a collaborative team player with keen business acumen, I drive business growth and am a structured and analytical problem solver with experience in managing both internal and external stakeholders.

At Hasbro Singapore, I served as the Senior Brand Manager, leading the marketing team for Singapore and Malaysia. I oversaw all brands and was a member of the Asia Marketing lead's team. I successfully piloted the first local brand tracker and TAG study for both markets, identifying key gaps in the path to purchase. I led the team in deriving key action plans for priority brands, such as Nerf, Monopoly & Gaming, Play Doh, and Peppa Pig, targeting brand messaging, misattribution, resonance, and product ranging. I crafted annual marketing plans and led marketing efforts across Brand, Product, Trade Marketing, E-commerce, and Media, based on identified brand and channel building blocks, brand growth drivers, and market research key insights. I successfully re-balanced the brick-and-mortar channel split and grew the Ecommerce business weightage. I also drove channel expansion and re-balanced the fan-skewed Transformers business with the launch of kids-targeted content toy lines.

Experience

Senior Brand Manager

Hasbro Singapore

Dec 2021 - Jun 2023 (1 year 6 months)

Marketing team lead for Singapore and Malaysia with 5 direct reports in Brand team and 2 indirect reports in Media and E-commerce. Oversaw all brands and member of Asia Marketing lead's team (SEAI, Taiwan, Hong Kong, China, Korea, Japan). Crafted annual marketing plans and led marketing efforts, investments, and strategies across Brand, Product, Trade Marketing, E-commerce, and Media.

Marketing Strategy Brand Marketing Teams Marketing

Brand Manager, Singapore & Malaysia, Outdoor and Gaming category

Hasbro Singapore

Jun 2021 - Nov 2021 (5 months)

Oversaw key Hasbro owned and growth priority brands Nerf, Monopoly and Gaming. Drove analysis and action plans to arrest the decline in #1 Blaster brand, Nerf. Spearheaded Covid19 reactionary plan to combat the very first lockdown in Singapore. Championed Netflix collaboration for new content and toy line launch.

Brand Collaboration

Brand Manager, Singapore, Boy brands, Monopoly & Hasbro Gaming, Pre-school

Hasbro Singapore

Oct 2019 - May 2021 (1 year 7 months)

Oversaw 50% of the business, with emphasis on Hasbro owned and growth priority brands including Nerf, Monopoly & Gaming and Transformers. Drove fully digital Nerf House Challenge campaign strategies. Spearheaded Covid19 reactionary plan to combat the very first lockdown in Singapore. Championed Netflix collaboration for new content and toy line launch.

Brand Strategy Collaboration

Product Manager (Parfum Christian Dior)

LVMH Fragrances & Cosmetics Singapore Pte Ltd

May 2016 - Jul 2019 (3 years 2 months)

Responsible for full brand management, product marketing, A&P, Public Relations, and 360° campaigns. Led Dior Makeup to #1 leadership position. Achieved strong double-digit growth despite market saturation and intense competition. Drove successful PR events and consumer events.

Brand Management Product Marketing PR Campaigns

Product Manager (L'Oreal Paris Makeup)

L'Oreal Singapore

Responsible for full 360° ATL and BTL brand plans conceptualization and execution, product, A&P management, category management, demand forecasting, local campaign development, competitive analysis. Developed strong consumer insights and business analytical skills that improved brand performance.

Brand Management Product Management Campaign Development Consumer Insights

Senior Marketing Executive (Shiseido Professional)

Shiseido Singapore Co. Pte Ltd

Responsible for marketing activities related to Shiseido Professional products. Managed ATL and BTL campaigns, product marketing, and market analysis.

Product Marketing Campaigns Market Analysis