Open to opportunities

Jamie Vishwanat

@jamievishwanat

Message

I’m a marketing and communications director who designs conversion-focused email, web, and paid experiences.

United States

Message

What I'm looking for

I’m looking to lead digital marketing and creative performance—owning email, web, and paid efforts—where I can use data, A/B testing, and CRO to deliver measurable engagement and conversion growth.

I’m a Performance-driven marketing and communications leader with a foundation in graphic design, focused on translating marketing strategy into high-impact creative across email, web, and paid channels. I build conversion-focused user experiences and campaign assets using data and user behavior insights to improve engagement and lifecycle performance.

As National Director of Marketing and Communications at THE OASIS INSTITUTE / BJC HEALTHCARE, I lead design and execution of digital marketing assets end-to-end, including segmentation, automated journeys, and modular templates. I built and scaled Mailchimp CRM ecosystems across 8 markets, and I execute A/B testing and CRO across ads, landing pages, and user journeys—driving a 299% increase in engagement and conversion activity.

I also served as sole paid media strategist, managing the Google Ads ecosystem and aligning ad creative with landing page and lifecycle experiences. I’ve led reporting and optimization through GA4, Mailchimp, Search Console, and Looker Studio dashboards, and I recently restructured Google Ads campaigns and redesigned website structure, content, and UX (Sept 2024) to deliver +78% YoY total user growth and +56% YoY new user growth.

Experience

Work history, roles, and key accomplishments

Current

National Director of Marketing

Current

The Oasis Institute / BJC Healthcare

Apr 2020 - Present (6 years)

Led design and execution of digital marketing across email, web, and paid channels, scaling Mailchimp CRM ecosystems across 8 markets with segmentation, automated journeys, and modular templates. Drove A/B testing and CRO across ads and user journeys, delivering a 299% increase in engagement and on-site event activity after restructuring Google Ads and website UX.

Mailchimp Conversion Rate Optimization (CRO)A B Testing Google Ads User Behavior Analysis

Marketing & Communications Manager

Laumeier Sculpture Park

Jun 2018 - Apr 2020 (1 year 10 months)

Managed integrated marketing campaign design and execution across digital, print, and on-site experiences while maintaining evolving brand standards across channels. Oversaw website content and digital experiences to support visual consistency and usability and led visual storytelling through photography.

Integrated Marketing Graphic Design

Graphic Designer / Photographer

Laumeier Sculpture Park

Aug 2017 - Jun 2018 (10 months)

Produced and executed creative for marketing and exhibitions, designing assets for email, advertisements, signage, and event branding. Delivered photography-led visual storytelling for web, social, and promotional campaigns while collaborating with teams on programming-driven creative.

Graphic Design Photography Visual Storytelling Cross Functional Collaboration

Graphic Designer

Missouri Botanical Garden

Apr 2009 - Jul 2015 (6 years 3 months)

Led end-to-end design for high-visibility marketing and publication projects from concept through production and developed visual branding for major public events. Delivered large-scale, multi-component materials including award-winning annual reports, catalogs, and environmental graphics while collaborating across multiple stakeholders and deadlines.

Visual Branding Environmental Graphics Stakeholder Management