Open to opportunities

Crystal Steadman

@crystalsteadman

Digital designer and marketing strategist, creating data-driven campaigns that grow leads and revenue across ads and email.

United States

Message

What I'm looking for

I’m looking for a role where I can own end-to-end digital creative—paid ads, email, and landing pages—and use A/B testing, accessibility, and brand systems to generate qualified leads and measurable growth.

I’m a Digital Designer with 10+ years of experience crafting high-impact campaigns, social content, and mobile-first designs. I bring a UX, accessibility, and lead-generation mindset to every project—balancing brand consistency with performance.

In my roles across Freelance Marketing, Tandem Senior Living, and Flow Automotive Companies, I’ve executed integrated marketing strategies across paid ads, social media, and email to drive lead generation and client acquisition. I led digital campaign design across social media, paid ads, and landing pages, delivering 300K+ impressions and 1,300+ clicks per project (0.22%–0.76% CTR), and designed targeted ad campaigns that generated qualified leads and seven-figure revenue growth. I also built mobile-optimized, senior-friendly landing pages and emails, ran A/B testing to refine layouts/messaging/CTAs, and improved lead quality, while developing visually compelling, data-driven content with strong funnel alignment.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Designer

Current

Freelance

Executed integrated marketing strategies across paid ads, social media, and email to drive lead generation and client acquisition. Created and managed content, ad creatives, and email campaigns, and developed branded marketing assets for consistent full-funnel visuals.

Paid Advertising Social Media Marketing Email Marketing Content Creation Ad Creative Design Campaign Strategy Lead Generation Marketing Analytics

Social Media Coordinator

Tandem Senior Living

Jan 2023 - Jan 2025 (2 years)

Led digital campaign design across social media, paid ads, and landing pages, partnering with marketing, sales, and leadership to deliver performance-driven results. Designed and executed targeted Meta and Display ad campaigns averaging 300K+ impressions and 1,300+ clicks per project (0.22%–0.76% CTR), generating qualified leads and seven-figure revenue growth.

Meta Ads Display Advertising Landing Page Design A B Testing Email Marketing Conversion Optimization Brand Consistent Creative Lead Generation

Digital Designer

Flow Automotive Companies

Jan 2019 - Jan 2023 (4 years)

Created digital campaigns across 15+ automotive brands and locations, producing Facebook/Google ad graphics and responsive email templates. Helped develop mobile-friendly email templates that improved mobile accessibility and supported brand-aligned creative under manufacturer guidelines.

Responsive Design HTML Facebook Ads Mobile Accessibility

Digital Promotions Manager

Truth Broadcasting

Jan 2017 - Jan 2019 (2 years)

Managed 8+ social media accounts, blog content, and promotional design activities. Maintained consistent branding across multiple media channels and station websites.

Social Media Management Blog Brand Consistency Marketing Communications

Graphic Designer

Church Communications

Jan 2013 - Jan 2016 (3 years)

Designed print and digital content, including bulletins, email, and social media materials, for church communications. Maintained websites and supported event branding efforts.

Graphic Design Email Design Website Maintenance

Creative Assistant

Le Bleu Corporation

Jan 2017 - Present (9 years 4 months)

Provided administrative and design support to the VP and contributed to production of print and digital marketing assets. Designed labels and marketing brochures and supported ongoing creative needs.

Print Design Digital Asset Production Label Design Administrative Support