Open to opportunities

Jamie Finlay

@jamiefinlay

Message

I build revenue-driving demand generation, paid media, and content campaigns.

Canada

Message

What I'm looking for

I'm looking to lead growth, demand generation, paid media, content, and integrated marketing initiatives that drive measurable revenue, customer acquisition, and audience engagement.

I've led integrated marketing campaigns at the National Payroll Institute and Canadian Payroll Association that generated $2M+ annually and supported $10M+ in annual education revenue.

I manage full-funnel demand generation across Google, Meta, LinkedIn, TV, OOH, content, webinars, and events. I helped move national seminars online in 2020 with zero revenue loss, supported a major association rebrand, and grew JobConnect, a recruitment platform generating $200K+ annually.

Through Price Check Expert, I built a Canadian grocery content brand to 9,000+ subscribers and 1.2M+ views, reaching monetization within three months through research, scripting, production, SEO, distribution, and performance optimization.

Experience

Work history, roles, and key accomplishments

Current

Founder & Content Strategist

Current

Price Check Expert

Nov 2024 - Present (1 year 10 months)

Built a Canadian grocery-focused content brand to 9,000+ subscribers and 1.2M+ views, monetizing within 3 months of launch. Developed and executed full-funnel content strategy including research, scripting, production, SEO, and distribution.

Senior Marketing Specialist, Direct Media & Marketing (Strategic Campaign Lead)

National Payroll Institute

Jan 2019 - Apr 2026 (7 years 3 months)

Owned annual paid media strategy and budget across Google, Meta, and LinkedIn, driving year-round demand generation. Led integrated campaigns generating $2M+ annual revenue, including the flagship Year-End Seminar program, and supported the rebrand to National Payroll Institute.

Paid Media Strategy Google Ads Meta Ads LinkedIn Ads Demand Generation Campaign Management Budget Management Copywriting Content Strategy Web Development Project Management Cross Functional Collaboration Agency Management Public Relations Influencer Marketing Video Production Product Development Volunteer Engagement

Marketing Specialist, Education

The Canadian Payroll Association

Jan 2014 - Dec 2019 (5 years 11 months)

Drove seminar attendance across 70+ cities through integrated multi-channel campaigns supporting $10M+ annual education revenue. Managed advertising and sponsorship initiatives generating $425K+ annual revenue, including doubling revenue in several categories over five years.