James Formentos

Serve as primary point of contact between vendors, retail customers, and online marketplace account managers. Manage product assortment planning, promotional campaigns, and commercial negotiations with key retail accounts.

Acted as primary commercial liaison between global brand vendors and leading retail and eCommerce partners. Developed and executed annual sales plans, revenue forecasts, and channel growth strategies.

Managed a team of merchandisers and promoters to drive in-store execution and raise brand awareness. Set performance targets, conducted field coaching visits, and maintained key retail relationships.

Managed sales for BaByliss Personal Care and Terraillon brands across key accounts including Carrefour, Aswaaq, and traditional market.

Handled sales for Philips Personal Care & SDA, Whirlpool, and Voltas brands, primarily with Carrefour.

Pursuing a Bachelor of Science in Business Administration, expected to complete in 2027.

Completed a Bachelor of Science in Marine Transportation from 1996 to 2003.