At BestStore LLC, I led the full digital commerce function directly reporting to the CEO, with ownership of commercial strategy, marketplaces, marketing, purchasing, pricing, profitability, and customer experience.
I grew annual online sales from AED 300K to AED 2.8M and managed AED 2.5M–3M in annual online revenue. I also increased Amazon sales by 400% while reducing ACOS from 28% to 14%.
I built and led a 14-member cross-functional team and managed 2,800+ SKUs across household goods, baby products, toys, and apparel. I expanded channels across Amazon, Noon, Trendyol, Carrefour, Danube, StoreUs, and Temu while supporting up to 3,500 monthly orders.
Alongside leadership roles in e-commerce, sales, business development, and procurement, I've helped SMEs build online businesses through Magento 2, Shopify, marketplaces, SEO, conversion optimization, and paid advertising.

