Jacob Wilson
@jacobwilson1
I build scalable marketing automation, revenue operations, and performance analytics systems that drive measurable growth.
United StatesWhat I'm looking for
At Ortega Plumbing Heating & Air, I architect marketing operations that connect ServiceTitan, HubSpot, Zapier, CHIIRP, and AI tools to improve lead qualification, routing, attribution, and revenue recovery.
I've built automation systems across 1,500+ leads with 99.94% attribution accuracy, recovered $88,419 in sold revenue within 30 days, and scaled paid ROAS from 3.3x to 5.3x while managing a $45,000+ monthly ad budget. I also built a real-time Node.js, Express, and React analytics platform that replaced manual workflows and delivered a 10,000x performance improvement.
My work spans B2B demand generation, data quality, CRM integration, lifecycle automation, and marketing technology stack management. I bring hands-on experience with HubSpot, Marketo, Zapier, CHIIRP, ServiceTitan, ChatGPT, Claude, and performance reporting.
Experience
Work history, roles, and key accomplishments
Marketing Director
Ortega Plumbing Heating & Air
Nov 2025 - Present (9 months)
Architected automation framework integrating ServiceTitan CRM with Zapier workflows for lead qualification and lifecycle management across 1,500+ leads. Engineered AI-powered automation layers and built real-time analytics platform, scaling paid ROAS from 3.3x to 5.3x.
Parts Sales Representative & Revenue Operations
Wagner Equipment Co
Feb 2024 - Oct 2025 (1 year 8 months)
Architected automated RevOps data pipeline consolidating CRM and order data, reclaiming 80 hours/month and reducing manual data processing by 75%. Established Single Source of Truth for department-wide customer and order information.
Marketing Strategist & Automation Engineer
Freelance/Self-Employed
Apr 2021 - May 2025 (4 years 1 month)
Architected B2B/B2C campaign operations and automation workflows, implementing Zapier-based multi-step automations for lead capture and nurture sequences. Designed segmented campaigns achieving 150% engagement lift and 1,115 qualified visits.
Education
Degrees, certifications, and relevant coursework
Western Governors University
Bachelor of Science, Marketing
Activities and societies: Business Management Tasks Excellence Award
Accelerated B.S. in Marketing completed in 5 months. Awarded Business Management Tasks Excellence Award.
New Mexico State University
Associate of Science, Creative Media Design
2023 - 2025
A.S. in Creative Media Design with focus on full-cycle digital media production and workflow optimization.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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