I've driven measurable eCommerce growth at TLF Apparel, improving Meta Ads ROAS from 1.6 to 2.8, reducing CPA by 30%, and increasing Top 5 Google keyword rankings by 320%.
Across TLF Apparel, Integra Beauty, Marketers Team, and agency roles, I've managed $12M+ in annual media spend and built full-funnel acquisition programs spanning paid media, technical SEO, CRO, analytics, and AI search optimization.

